Google Year In Search 2023: Vietnamese wanderlust embracing the beauty of nature

In 2023, Vietnamese tourists have a strong preference for natural attractions and destinations outside the city.


Google has released the Google Year In Search 2023 – Vietnam list, revealing the concerns and search trends of Vietnamese people throughout the year.

The searches are classified into categories such as “AI Search”, “Sports”, “Games”, “Travel”, “Movies”, “How to Make”, “Recipes”, “Definition – What”, and “Nearby Places”.

Ba Vi National Park in the outskirts of Hanoi. Photo: Hang Bach Chi

Vietnamese travelers are inclined to explore nature for the purpose of “healing”. This is understandable as people’s health, especially their mental well-being, has been negatively impacted by advancements in science and technology, climate change, pollution, and stress.

Vietnamese individuals now pay more attention to their health and seek ways to reduce stress. As a result, healing tourism has emerged, combining exploration with healing activities in natural settings.

The top five most searched destinations by Vietnamese travelers last year included the mountainous province of Ha Giang, Cantho City in the Mekong Delta, Phu Quoc Island in the southern province of Kien Giang, Con Phung Island on the Tien River in the southern province of Ben Tre, and the highland city of Buon Ma Thuot.

About 60 kilometers west of central Hanoi, Ba Vi National Park is a great getaway that allows people to connect with nature. Photo: Melia Bavi Mountain Retreat

In addition, Vietnamese people are curious about artificial intelligence, particularly its benefits. They search for information such as “What is AI?”, “How to apply AI in…”, and “Vietnam’s first artificial intelligence robot” among others.

Google’s annual “Year in Search” roundup provides insights into what piqued people’s curiosity and captured their attention throughout the year. The lists feature search queries that experienced significant spikes in traffic compared to the previous year.

Every year, Google releases its “Google Year in Search” list based on billions of searches conducted globally or regionally. The tool provides data on search trends from its users, past and present, without revealing their identities.

Con Phung Island in the Mekong Delta province of Ben Tre. Photo: Tadivui