The survey was conducted by the ASEAN-Japan Centre and Valise Inc. with the participation of Japanese females who had travelled overseas at least once in 2019. About 90 percent of the surveyed females aged 20-29 and 30-39.
According to the survey 24 percent of the respondents said they choose Vietnam for its delicious food; 17 percent for its cities/towns/streets they want to visit; 15 percent for its tourist spots, and 12 percent for inexpensive cost.
The survey also showed a number of shortcomings of Vietnamese tourism to such group, including high travel costs and a lack of information on local transportation.
According to the Japan National Tourism Organisation, the number of Japanese people traveling abroad surpassed 20 million for the first time in 2019, with women aged 20-29 topping the list in terms of both age and gender./.