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Unleashing the Power Within: adidas’ New Campaign Champions the Mental Game, Encouraging Athletes to Believe ‘You Got This’

adidas reveals its latest global brand campaign, continuing its journey to empower athletes by shedding light on the positive mindset needed to overcome sporting challenges. This new chapter emphasizes the importance of self-belief and a supportive environment, with the powerful message, 'You Got This'.

Administrator

17 February, 2025

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Following on from the successful 2024 You Got This campaign, Adidas is taking its message of empowerment and motivation to new heights in 2025. With a focus on the impact of positive influence, the sportswear giant has unveiled insightful research conducted by Focaldata, which reveals that four out of five athletes experience unhelpful sideline behaviors, often leading to them contemplating dropping out of their sport.

Adidas, committed to understanding the needs of its athletes, commissioned an international research study with Focaldata. This comprehensive survey included 12,438 16-29-year-olds with varying levels of sports participation across 24 diverse markets, including Argentina, Australia, Brazil, and the United States.

The new campaign delves into the universal truth that every athlete, regardless of their fame or skill level, needs a supportive network to believe in themselves and their abilities. It beautifully illustrates the crucial relationships between athletes and their positive influences, be it friends, family, or coaches, who offer encouragement from the sidelines.

A series of powerful brand films, set to the emotional soundtrack of ‘I’m Sticking With You’ by producer and musician James Blake, headline this campaign. Each film captures the essence of The Velvet Underground’s classic track, showcasing how relationships off the field help some of the world’s most celebrated athletes manage pressure and find strength.

These inspiring athlete films feature intimate moments of connection:

NBA player Anthony Edwards escapes the media frenzy with his childhood best friend, Nick Maddox, as they bond over their shared love of music on their way to the arena.

NBA star Anthony Edwards shares a lighthearted moment with his best friend, finding solace from the pressures of fame.

NWSL star Trinity Rodman takes a breather during an intense training session to connect with her brother, DJ Rodman. His encouraging words give her the boost she needs to tackle the rest of her workout.

NWSL superstar Trinity Rodman and her brother, DJ Rodman, share a moment of support and encouragement.

WNBA star Aliyah Boston and her mother, Cleone Boston, share a lighthearted moment courtside. Their bond and mutual support are a beautiful illustration of the power of family in an athlete’s journey.

WNBA standout Aliyah Boston and her mother, Cleone Boston, embody the power of family support.

European champion Lamine Yamal enjoys a casual kickabout with his childhood friends from the 304 Rocafonda neighborhood. Their playful cheers and unwavering support remind him of the joy of the game.

European champion Lamine Yamal and his childhood friends from the 304 Rocafonda neighborhood, a source of constant support and cheer.

Ballon d’Or winner Aitana Bonmatí, surrounded by young players from her football camp, showcases her skills and shares a fun moment of camaraderie as they chant her name in admiration and support.

Ballon d’Or winner Aitana Bonmatí, surrounded by adoring young players from her football camp.

The global study also introduces the concept of the ‘Sideline Effect,’ highlighting the profound impact of behaviors on the sidelines, both positive and negative.

To address this, Adidas has developed the ‘Sideline Essentials,’ a set of guidelines that outline what athletes need from their support network, including coaches, parents, supporters, and teammates, to help them stay motivated and believe in themselves.

Former football player-turned-coach Jurgen Klopp, a master of the ‘Sideline Effect,’ understands the importance of positive influence.

“The past year has given us unforgettable sporting moments, from the UEFA Euros to Paris 2024,” said Florian Alt, Vice President of Global Brand Communications at Adidas. “During these events, we witnessed how positive support from the sidelines can impact the performance of elite athletes across every playing field.”

“As we embark on a new season of championships, our campaign featuring iconic athletes aims to showcase how the actions of those within and around the game can make all the difference. It can be the difference between a young athlete stepping up or stepping away.”

Lamine Yamal, FC Barcelona forward, shared his thoughts on the importance of sideline support: “It’s been an incredible year for me in football, and I owe so much of it to my family, teammates, and community—the 304. The advice and support I’ve received, especially in high-pressure moments, have helped me stay focused and achieve my dreams.”

Adidas will further amplify this campaign with an integrated, multi-platform approach, including OOH, social media, digital platforms, and in-store activations. The films will be released on February 11 at 10:00 am CET (4:00 pm Vietnam time) on adidas.com, accompanied by exclusive behind-the-scenes content on Adidas’ social media channels.