Search Rank of Vietnam Tourism is 7th Globally

Vietnam is the only Southeast Asian country among the top 10 worldwide destinations for tourism searches that have experienced the highest growth.

Search Volume for Vietnam's Tourism Ranks 7th Worldwide
Tourism demand in Vietnam is increasing strongly. Photo: Quynh Danh

According to data from the Vietnam National Administration of Tourism, the popularity of Vietnam as a tourist destination continues to grow. Google’s market trend tracking tool shows that it ranked 7th in the world for the number of searches related to Vietnam tourism. This is a significant achievement, particularly considering the difficult times that the global tourism industry has been facing. From mid-March to early June, there was a notable increase in searches for Vietnam tourism, with growth ranging from 10 to 25%.

This surge in interest in Vietnam as a travel destination can be attributed to various factors. Firstly, Vietnam is known for its stunning natural beauty, with diverse landscapes ranging from picturesque beaches to majestic mountains. The country also boasts a rich history and culture, with historical sites and vibrant cities that offer a glimpse into its past and present. Furthermore, Vietnam is renowned for its delicious cuisine, which is a major draw for food enthusiasts.

In recent years, the Vietnamese government has also made efforts to promote tourism and improve infrastructure, making it easier for travelers to explore the country. Additionally, the rise of social media and online platforms has made it easier for people to learn about and plan trips to Vietnam.

It is encouraging to see that despite the challenges faced by the tourism industry, Vietnam is still capturing the attention of travelers from around the world. As more people discover the beauty and uniqueness of this Southeast Asian gem, it is likely that the interest in Vietnam tourism will continue to grow.

The top 10 destinations with the highest growth rates in the world include Turkey, Greece, Croatia, India, Italy, Spain, Vietnam, the US, Japan, and the UK. These countries have seen a significant increase in tourism in recent years due to various factors such as improved infrastructure, enticing attractions, and marketing campaigns.

Turkey, with its rich history and diverse landscapes, has become a popular destination for tourists looking for a unique cultural experience. The country offers stunning beaches, ancient ruins, and vibrant cities like Istanbul.

Greece, known for its breathtaking islands and iconic historical sites like the Acropolis, has also seen a surge in tourism. Travelers are drawn to the country’s idyllic beaches, delicious cuisine, and warm hospitality.

Croatia has become a trendy destination for its stunning coastline, picturesque cities such as Dubrovnik and Split, and pristine national parks. The country’s Game of Thrones filming locations have also attracted fans from around the world.

India, with its vibrant culture, fascinating traditions, and iconic landmarks like the Taj Mahal, is a dream destination for many travelers. The country offers a diverse range of experiences, from exploring chaotic cities like Delhi to tranquil backwaters in Kerala.

Italy is a perennial favorite among tourists, thanks to its world-class art, architecture, and cuisine. The country’s iconic cities like Rome, Florence, and Venice continue to draw visitors seeking to immerse themselves in history and indulgence.

Spain, famous for its beaches, rich history, and lively festivals like La Tomatina and Running of the Bulls, has seen a steady increase in tourism over the years. Travelers are lured by the country’s vibrant culture, delicious tapas, and world-renowned nightlife.

Vietnam’s natural beauty, fascinating history, and delicious street food have made it a must-visit destination for many. From exploring the bustling streets of Hanoi to cruising through Halong Bay’s limestone islands, travelers are captivated by the country’s charm.

The United States offers a wide range of attractions, from the iconic landmarks of New York City and San Francisco to the natural wonders of the Grand Canyon and Yosemite National Park. The country’s diverse landscapes and cultural experiences make it a top choice for travelers.

Japan’s unique blend of ancient traditions and modern technology has made it an increasingly popular destination. From the bustling streets of Tokyo to the serene temples of Kyoto, the country offers a fascinating mix of old and new.

Lastly, the United Kingdom’s rich history, charming countryside, and world-renowned landmarks like Stonehenge and Buckingham Palace make it a top choice for many travelers. From exploring the vibrant streets of London to taking scenic drives through the Scottish Highlands, the UK offers something for everyone.

The biggest sources of search for Vietnam’s tourism include the United States, Japan, Australia, India, South Korea, Singapore, the United Kingdom, Malaysia, Germany, and France.

These destinations are considered to be major markets for tourism in Vietnam. They include North America, Western Europe, Northeast Asia, and Southeast Asia. These regions are important for Vietnam’s tourism industry, as they attract a significant number of visitors to the country. The Vietnam National Administration of Tourism recognizes the importance of these markets and focuses on promoting Vietnam as a destination for tourists from these regions.

Google’s data reveals that tourists have shown a consistent interest in visiting a variety of localities in Vietnam. According to their findings, the top seven most searched destinations by tourists include Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, and Hoi An. These locations offer an array of attractions and experiences that cater to different preferences and interests. From the bustling streets of Ho Chi Minh City to the rich cultural heritage of Hoi An, visitors to Vietnam have a diverse range of options to choose from when planning their trip. Whether it’s exploring the historic landmarks in Hanoi or relaxing on the stunning beaches of Phu Quoc, there is something for everyone to enjoy in these popular localities.

The search volume for Vietnam tourism has experienced a significant increase this year, reaching 3-4 times higher than the previous year. This growth is particularly remarkable considering that Vietnam only recently reopened its tourism sector. These figures indicate a robust recovery in the demand for tourism in the country.

Not only is the number of searches about tourism growing, but statistics from the first 5 months of this year also show positive signs in the tourism industry. Vietnam has welcomed approximately 4.6 million international visitors, which is equivalent to 57.5% of the year’s plan. Additionally, the number of domestic tourists has reached 50.5 million arrivals, which is equivalent to 50% of the year’s plan. These figures indicate a promising trend for the tourism sector in Vietnam.

Search Volume for Vietnam's Tourism Ranks 7th Worldwide
Photo: VNN

The tourism industry has also implemented various solutions to recover and develop. These include conducting promotion activities both domestically and internationally, strengthening international cooperation, developing new products, enhancing service quality, promoting the application of technology, and undergoing digital transformation to meet the demands of the new situation.

The Vietnam National Administration of Tourism is optimistic about the growth of the tourism industry and believes that with favorable policies and momentum, it will not only meet but also exceed its target for this year.

Rosie Nguyen