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Introducing Vietnamese Goods to Customers in Algeria

The Vietnam Trade Office in Algeria has collaborated with the Carrefour system in Algeria to host events promoting and showcasing Vietnamese products at Carrefour Hypermarket.

Introducing and promoting Vietnamese products at Carrefour Hypermarket in Algiers, Algeria. Photo: VNA

On December 22, the Vietnam Trade Office in Algeria and the Carrefour system in Algeria organized an event to introduce and promote Vietnamese products at the Carrefour Hypermarket in the City Center in the capital city of Algiers.

The event aimed to introduce two of Vietnam’s key products, coffee and pangasius fillets, to Algerian consumers. These products have a high potential for consumption in the Algerian market.

During the event, local customers had the opportunity to learn about Vietnamese products, listen to presentations about their processing methods, and taste the products.

Vietnam’s commercial counselor in Algeria stated that the country’s seafood production in 2023 is expected to reach over 9.26 million tons with a total export turnover of around US$9.2 billion. Key export items include shrimp (US$3.45 billion), catfish (US$1.9 billion), molluscs (US$0.8 billion), and tuna (US$0.9 billion).

According to the Vietnam Association of Seafood Exporters and Producers (VASEP), Vietnamese pangasius has been exported to over 140 countries and territories worldwide, including traditional and challenging markets such as America, Europe, and Japan.

In terms of coffee exports, data from the Ministry of Agriculture and Rural Development reveals that Vietnam exported 1.36 million tons of coffee, totaling a value of US$3.5 billion during the first 11 months of this year.

The export of Vietnamese coffee is expected to continue growing as the country enters the 2023-2024 harvest season. Vietnamese coffee is currently available in over 80 countries worldwide.

The main coffee exporting countries to Algeria are Vietnam, Brazil, Colombia, Indonesia, Côte d’Ivoire, Ethiopia, and Uganda.

Vietnamese Trade Counselor in Algeria, Hoang Duc Nhuan, assessed that Vietnamese coffee still has potential for export to Algeria due to its quality and flavor, which are appreciated by importers and consumers.

Vietnamese coffee has a unique flavor, creates a rich foam, and blends well with sugar compared to coffee from other countries. Despite the geographical distance between the two countries, Vietnamese coffee is favored for importation into Algeria and holds a significant market share.

In addition to Algeria, Vietnamese raw coffee also has great potential to expand its market share in other African countries, especially in North African countries such as Egypt, Libya, Morocco, and Tunisia.

Photo: vietnaminsider

The majority of local customers who tried Vietnamese products had positive experiences and praised the taste and quality of the products.

Algeria is a significant market for coffee consumption, with an average annual import of 130,000 tons of coffee beans. However, the country has implemented policies to restrict the import of finished coffee products in order to encourage local production, job creation, and the development of products tailored to local consumer preferences.

As a result, although Vietnamese raw coffee accounts for 60% of Algeria’s coffee import market share, Vietnamese coffee brands are rarely found in the Algerian market.

In terms of pangasius, some supermarkets in the capital Algiers sell frozen Vietnamese pangasius fillets at prices ranging from US$5 to US$9 per kilogram. Algeria imports approximately 30,000 tons of seafood, mainly fish fillets, with an average import turnover of US$100 million per year.

Rosie Nguyen