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The initiative is in response to the 62nd anniversary of Vietnam Tourism Day on July 9.
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The programme aims to affirm the locality’s strong determination to restore tourism activities, elevate it as an attractive destination, and promote unique tourism products.
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The event is also seeking to develop Thua Thien-Hue into a safe, friendly, and hospitable destination.
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Since the reopening of the tourism industry under the new normal conditions, tourism services throughout the locality have begun to flourish again.
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In the first half of the year, Thua Thien-Hue has attracted 771,000 holidaymakers, with most ot them coming from cities and provinces nationwide.
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Tourism revenue during the reviewed period is estimated at approximately VND1,566 billion.
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Most notably, the Hue Festival Week 2022 from June 25 to June 30 has breathed new life and vitality into the local tourism industry.
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The event alone has attracted over 180,000 visitors to Hue
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Along with a wide range of activities held to reboot local tourism services, the Vietnamese tourism industry is expected to develop sustainably, making significant contributions to the country’s socio-economic development.
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