Tourism Model: Prioritizing Visitor Experience and Sustainability

The Vietnam National Authority of Tourism (VNAT) and Euronews, a European news network, have released insightful reports on the 2025 tourism trends. Despite economic challenges, travel remains a priority for people worldwide. The industry is shifting towards models that emphasize environmental responsibility, community engagement, technological integration, and enhanced experiences.

According to Euronews, travelers are no longer passive consumers but active contributors to their destinations. They participate in conservation projects, community initiatives, and cultural exchanges, shaping the very places they visit. This evolution in tourism underscores the growing public awareness of environmental issues and the increasing popularity of responsible tourism.

Nature-based destinations and sustainable practices are in high demand, and Vietnam is well-positioned to capitalize on this trend. The country boasts diverse natural resources, breathtaking landscapes, and a rich historical heritage, offering immense potential for green tourism development. Vietnam’s tourism industry recognizes the importance of balancing nature and modernization, making environmental and social responsibility a strategic imperative for sustainable growth.

Vietnam is embracing the development of green and eco-tourism – photo: VNA

Preserving Ecosystems: The Heart of Green Tourism

Green tourism minimizes environmental impact, promotes biodiversity conservation, and enhances natural and cultural heritage. Pham Hai Quynh, Director of the Asian Tourism Development Institute (AIT), emphasizes the strategic importance of developing green tourism spaces for Vietnam. While this trend presents opportunities, it also brings challenges that the industry must address.

To attract more international tourists and promote green tourism, Quynh suggests focusing on sustainable tourism types like eco-tourism and community-based tourism. Additionally, protecting ecosystems, limiting natural resource exploitation, and encouraging environmental conservation activities are crucial. Vietnam can establish itself as a leader in green tourism by investing in environmentally-friendly public transportation and accommodations that utilize renewable energy and efficient waste management systems.

The future of green tourism lies in environmentally-friendly transportation, accommodations, and waste management systems. Vietnam is encouraged to invest in electric buses, trams, and renewable energy sources to create a sustainable and appealing tourism industry.
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