The four-day Saigontourist Group Food and Culture Festival 2023 held at Van Thanh Tourist Site in Binh Thanh District, Ho Chi Minh City concluded on Sunday evening, having welcomed over 40,000 visitors. The festival featured an array of culinary and cultural offerings for attendees to enjoy.
The attendance at the festival was surprising, with local visitors as well as many from far away localities, like Ca Mau Province in the south of Vietnam.
Thousands of foreign tourists flocked to the festival to experience local delicacies and folk games, while a great number of overseas Vietnamese people returned to the country to take part in the event and get a taste of traditional Vietnam, according to Pham Huy Binh, Chairman of Saigontourist Group, the organizer of the fest.
Given the overwhelming success of the festival, Binh said that the tourism firm plans to host the food and culture festival annually and turn it into a world-class event.
The Saigontourist Group is planning to hold a Food and Culture Festival in many countries to introduce Vietnamese food and cultural characteristics to international visitors, the representative of Saigontourist Group announced. With this event, they hope to promote and popularize Vietnamese cuisine and culture across the globe.
This year’s festival featured an incredible selection of over 350 local dishes hailing from three distinct regions of Vietnam, delighting both food lovers and domestic and international tourists alike.
The Saigontourist Group has joined forces with more than 40 four- and five-star hotels and resorts, expert chefs from across the country, and its esteemed food partners to organize a spectacular food festival. With these esteemed partners, the festival promises to be one of the biggest and best food events of the year. Attendees can expect a wide variety of delicious dishes and drinks to sample, along with exciting entertainment and activities. The festival is sure to be a memorable experience for all, and one that will be talked about for years to come.
The 2023 Food and Culture Festival achieved three goals: boosting domestic tourism, diversifying tourism products in Ho Chi Minh City, and promoting the strength of Vietnam’s food and culture. According to Binh, this was a resounding success. With this event, city-dwellers and visitors alike had the opportunity to explore the vibrant culture of Vietnam, with its unique cuisine and delightful traditions. Not only did the festival help increase domestic tourism, it also allowed visitors to better appreciate the diversity of the nation’s products and culture. It also showcased the strength of Vietnam’s food and culture, proving its worth to the world. The 2023 Food and Culture Festival was a resounding success that truly demonstrated the beauty and strength of Vietnam.
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Crowds of excited attendees sampled the delicious food on offer at the Saigontourist Group Food and Culture Festival 2023, which was held at the Van Thanh Tourist Site in Binh Thanh District, Ho Chi Minh City. Visitors were treated to a variety of tasty dishes from top restaurants, plus traditional dishes prepared by local cooks. The event also featured live entertainment, cultural activities, and a vibrant atmosphere. Attendees had a fantastic time tasting the amazing food and enjoying the festivities, as evidenced by the smile on the faces of those in the photo! |
| Crowds of revelers try food at the Saigontourist Group Food and Culture Festival 2023 at Van Thanh Tourist Site in Binh Thanh District, Ho Chi Minh City. Photo: Phuong Quyen / Tuoi Tre |
First launched in 2022, the Saigontourist Food and Culture Festival was hailed as the ‘Asia’s Best Culinary Festival 2022’ by the World Culinary Awards. An event of its kind, it celebrated the gastronomical delights of Vietnam, showcasing the country’s unique flavors and culture. From street food to high-end restaurants, the festival offered a plethora of culinary experiences for visitors to enjoy. The event also featured art exhibitions, live music performances, and other activities designed to entertain and educate those who attended. With its mix of culture, food, and entertainment, the Saigontourist Food and Culture Festival was truly a memorable experience for all who attended.
The first edition of the city’s culinary extravaganza was unveiled in August 2022, boasting over 30 booths with a dazzling array of 300 dishes.
The recognition for the organizer’s efforts in hosting the first edition of the festival was one of the motivations behind the launch of the second, more creative and larger-scale festival, said a representative of Saigontourist Group.
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