The 2024 Hanoi Tourism Gift Festival, themed “Hanoi’s Culinary Delights,” came to a successful close on August 25 at the Tran Nhan Tong pedestrian street in Hai Ba Trung district. This three-day celebration showcased the very best of Hanoi’s culinary scene and local specialties, captivating both locals and visitors alike.
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| Director of the Hanoi Department of Tourism, Dang Huong Giang, delivers a speech at the closing ceremony of the 2024 Hanoi Tourism Gift Festival. Image courtesy of Hanoi Department of Tourism. |
With over 20,000 visitors in attendance, the festival highlighted the irresistible appeal of Hanoi’s unique culture and cuisine. The closing ceremony featured a speech by Dang Huong Giang, Director of the Hanoi Department of Tourism, who commended the event for its successful promotion of the city’s culinary excellence. This year’s festival played a pivotal role in Hanoi being crowned TripAdvisor’s “Best Food Destination for 2024.”
Nearly 80 booths graced the festival, each a vibrant showcase of Hanoi’s cultural and culinary heritage. Attendees indulged in a plethora of mouth-watering specialties, such as the iconic pho bo (beef noodle soup), delicate banh cuon (steamed rice crepes), chewy banh com (young sticky rice cakes), and the aromatic Tay Ho lotus tea. These dishes provided a tantalizing journey through the capital’s diverse and delectable food landscape.
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| Representatives of the Hanoi Department of Tourism explore a booth at the festival, discovering the delights within. |
The festival also showcased chic items from famous craft villages, including the exquisite Bat Trang ceramics, luxurious Van Phuc silk, and the intricate craftsmanship of Phu Vinh bamboo and rattan products. These artisanal treasures added a layer of cultural richness to the event, captivating attendees with their unique charm.
Beyond the culinary delights and handcrafted products, the festival buzzed with interactive activities. Street circus performances, culinary workshops, folk painting classes, and ethnic music shows created a lively and engaging atmosphere for all who attended. The organizers successfully presented Hanoi as a dynamic, modern city that proudly celebrates its rich cultural heritage.
Dang Huong Giang shared exciting news at the festival, announcing that the Hanoi Tourism Department is planning to introduce more innovative promotional activities in the future. These initiatives aim to attract tourists to the city throughout the year, ensuring a constant flow of visitors eager to explore all that Hanoi has to offer.
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| The fashion show at the closing ceremony of the 2024 Hanoi Tourism Gift Festival, where culture and style collided. |
