TikTok’s AI algorithm can help users release childhood trauma, discover the true gender. While Facebook requires users to set up a profile and provide personal information to do this, TikTok simply uses an algorithm.
According to Mashable, a digital media platform on culture, technology, science and society (UK): “TikTok can read the user’s soul. Moreover, Tiktok can explore the user’s mind. , even things that users have never known about themselves. Tiktok’s convenience is really addictive for users.”
Accordingly, the success of TikTok lies in the content recommendation algorithm that helps users always have access to new information to create a new and not boring feeling. In fact, most users get caught up in gardening and cooking tutorial videos, and many people also indulge in videos related to mental problems.
According to psychology professor Inna Kanevsky: “Users seem to be diagnosed with psychological syndromes by the TikTok algorithm. This is how AI can change people’s lives and this is really worrying. The math doesn’t just stop at making predictions, but also creates information matrices around the user”.
The AI algorithms of Amazon or Netflix are also designed to guess what users want to watch next, thereby suggesting suitable content. However, TikTok acts as if Tiktok will help users know who they are, what they really want.
TikTok’s user predictions are the end result of a series of iterative steps. According to the Wall Street Journal, when users create new accounts, the algorithm shows new users a series of popular videos designed to test their reactions to different types of content.
Suggestions range from dance going viral to home repair videos. In about two hours, the algorithm is able to guess the psychology of users on the platform and their interests.
According to John Bargh, a professor of psychology and cognitive science at Yale University, the algorithm is an uncanny imitation of statistical learning. This causes the human mind to unconsciously absorb new knowledge simply by absorbing patterns of the world around them.
In particular, more worryingly, TikTok knows even the deepest secrets that users have not discovered yet, Professor John Bargh said.
The ultimate engine of AI is not analyzing user psychology. In fact, TikTok wants to use that data to make money. According to Johannes Eichstaedt, a scientist at the Stanford Institute, Tiktok’s algorithm is trying to make users feel special compared to other users, and Tiktok will make money from it.
Along with that, scientist Johannes Eichstaedt added, TikTok’s AI is so dangerous that users of this platform are just participating in a gamble. If lucky, Tiktok will suggest users content that helps to change themselves in a positive direction. Otherwise, Tiktok can lead someone into a new world in the name of self-discovery.
To this day, how the TikTok algorithm specifically works is still a mystery. In 2020, Tiktok revealed a content recommendation engine that was developed based on three factors: user interaction on the application, elements in the video that the user watched (such as audio, hashtags), and context. context related to the user (such as what language users tend to choose, in which country, type of device in use).
Tiktok further explains: “On other apps, many people may watch some of the same featured videos, but the recommendations that Tiktok makes for each individual are unique, no one is the same.”