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| Vietnam has been a magnet for international travelers. (Photo: VNA) |
Hanoi, Vietnam – Vietnam has experienced a surge in popularity among international travelers, with Google search data revealing a notable increase in travel-related queries from foreigners over the past quarter, according to the Vietnam National Authority of Tourism (VNAT)’s Tourism Information Technology Center.
Online searches for accommodations in Vietnam skyrocketed by 15-30% from late November 2024 to January 2025 compared to the previous year. This upward trend persisted into early February 2025, with search queries climbing even higher, up 30-45%.
The United States topped the list of countries showing interest in Vietnam, followed by Australia, India, Japan, South Korea, Singapore, the United Kingdom, Canada, Germany, and Malaysia. These countries represent Vietnam’s key tourism markets across Northeast Asia, Southeast Asia, Europe, and North America.
The most sought-after destinations within Vietnam were Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, Hoi An, Da Lat, Phan Thiet, Hue, and Vung Tau.
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| Foreign visitors exploring the Temple of Literature. (Photo: VNA) |
This online interest has translated into actual visitor numbers. January 2025 marked a historic high as Vietnam welcomed 2.1 million international tourists, surpassing the previous record of 2 million set in January 2020. This remarkable achievement represents an 18.5% month-over-month increase and an impressive 36.9% year-over-year growth, attributed to the country’s progressive visa policies and innovative promotional campaigns.
To further boost tourism, the Vietnamese government issued a resolution on January 15, introducing visa waivers for citizens of Poland, the Czech Republic, and Switzerland for stays of up to 45 days. This policy, effective from March 1 to December 31, 2025, is expected to attract even more visitors from these countries.
The tourism industry has set ambitious targets, aiming to host 22-23 million international visitors and 120-130 million domestic tourists, with a revenue goal of 980 trillion to 1.05 quadrillion VND (38.4 billion to 41.14 billion USD). By 2030, the sector aspires to welcome 35 million international and 160 million domestic visitors, solidifying tourism as a key driver of the economy.
VNAT Deputy Director Ha Van Sieu outlined strategies for market expansion, focusing on visa-free countries with direct flight connections and high growth potential. He also emphasized the industry’s plans to develop premium products, such as MICE and golf tourism, while investing in workforce development and digital transformation to achieve these ambitious goals.
The Pearl of Vietnam Shines Bright: Da Nang’s Vision to Captivate Cruise Tourists
For 2025, the vibrant city of Da Nang has set its sights on welcoming an impressive 11.9 million visitors to its shores, with a notable emphasis on international tourism. This ambitious target represents a 10% overall increase in visitors year-on-year, with a remarkable 17% rise in foreign tourists, totaling an expected 4.8 million international guests.
Moc Chau – The Ultimate Nature Escape in Vietnam’s Northwest
Nestled in the heart of a vibrant and diverse ecosystem, Moc Chau is a serene haven boasting a refreshing, cool climate. This idyllic destination has become an irresistible magnet for tourism investors, offering a unique and captivating experience.
National Tourism Year – Hue 2025: Media Leading the Charge
The organizers are putting the final touches on the National Tourism Year – Hue 2025, an event of grand proportions and cultural significance. As the largest tourism promotion of the year, it will showcase the essence of Hue’s imperial past through a series of captivating experiences and activities. With the opening ceremony fast approaching, the excitement builds for what promises to be a celebration of Hue’s rich heritage and a memorable showcase of Vietnam’s cultural diversity.
The Enchanting Ha Long Bay: Aboard the Cruise with 1,700 Japanese Tourists
During the fleeting sojourn in Vietnam, 1700 Japanese tourists will embark on a journey of exploration, divided into intimate groups. Their path will weave through the majestic Ha Long Bay, offering a glimpse of its ethereal beauty. The city of Hanoi itself will also unfold its charms, and for those seeking a deeper connection, the nearby port city of Hai Phong and rustic rural villages await. This carefully curated itinerary promises an immersive experience, allowing visitors to forge their own unique connections with the diverse landscapes and cultural tapestry of Vietnam.
Unveiling Vietnam’s Captivating Charms: VNAT Showcases the Country’s Alluring Tourism Attractions on YouTube
The breathtaking video showcases a stunning visual narrative of Vietnam’s diverse landscapes. From the majestic waterfalls and winding rivers to the endless rice terraces and towering mountains, the footage captures the country’s natural beauty in all its glory. It also unveils the mysterious charm of hidden caves, serene sandy dunes, pristine beaches, and lush riverine regions, offering a unique perspective on Vietnam’s untouched natural wonders.
