Unveiling Vietnam’s Captivating Charms: VNAT Showcases the Country’s Alluring Tourism Attractions on YouTube

Vietnam’s tourism industry has embraced sustainable and creative development, with a focus on green growth and the celebration of Vietnamese cultural identity. (Photo: VNA)

Hanoi – The Vietnam National Authority of Tourism (VNAT) has unveiled a captivating promotional video on YouTube, showcasing the country’s breathtaking beauty. The video, titled “Vietnam: Travel to Love,” highlights Vietnam’s stunning natural landscapes, rich cultural heritage, and warm-hearted people, reinforcing its reputation as a must-visit destination for travelers worldwide.

As part of the 2025 tourism stimulus program initiated by the Ministry of Culture, Sports, and Tourism, the video takes viewers on a journey through Vietnam’s three distinct regions – the north, central, and south. It invites explorers to delve into the country’s diverse tourism offerings, including cultural immersion, nature adventures, ecological exploration, and relaxing seaside escapes.

Masterfully curated, the video captures awe-inspiring visuals, from majestic waterfalls and meandering rivers to vast rice terraces and majestic mountains. It paints a vivid picture of Vietnam’s diverse landscapes, including the mysterious beauty of hidden caves, serene sandy dunes, pristine beaches, and lush riverine regions.

Vietnam’s allure extends beyond its natural splendor. The country boasts a rich historical and cultural tapestry that has endured the test of time. The northern region is home to iconic monuments and sacred temples, while the central region charms visitors with its sunny beaches and UNESCO World Heritage sites, such as the Complex of Hue Monuments and the ancient town of Hoi An. In the south, vibrant modern cities coexist with a unique waterway culture, reflected in its architecture and riverside traditions.

Internationally acclaimed for its diversity and vibrancy, Vietnam offers not only invaluable natural resources and cultural treasures but also a renowned culinary scene, lively festivals, captivating performances, and international sporting events. Travelers can indulge in world-class resorts, exceptional health and beauty services, thrilling water sports, and entertainment facilities that meet global standards.

The promotional video clip showcases the ancient kingdom of Champa’s heritage. (Photo: VNA)

According to the VNAT, the four-minute video is a vibrant portrayal of Vietnam’s beauty, its friendly populace, diverse tourism offerings, and high-quality services. It aims to spread positivity, inspire wanderlust, and attract global travelers, further enhancing Vietnam’s presence on the international tourism stage.

Dao Thi Kim Lan, from Royal-Entertainment Company, praised the video for its stunning depiction of Vietnam’s diverse and unique attractions. She suggested that travel agencies incorporate the video on their websites and social media platforms to provide potential visitors with a glimpse of Vietnam, encouraging them to choose it as their next destination or extend their stay.

Vo Le Anh Dung, an amateur television director, commended the promotional video for its seamless blend of traditional and modern elements. He found it engaging and appreciated the harmonious soundtrack. Dung expressed his hope that the video would reach not only international travelers but also domestic tourists, inspiring them to explore their own country’s riches.

The 2025 tourism development promotion program is designed to implement government resolutions regarding visa exemptions for citizens of Poland, the Czech Republic, and Switzerland, as well as measures to boost growth in various sectors and localities. It aims to enhance the quality of tourist services and significantly increase international visitor arrivals to Vietnam in 2025.