From an engineer, she was quickly promoted to the post of shift leader, Deputy Director for Technique, Deputy General Director for Economy and then became General Director in 1992. After the equitisation of Vinamilk in 2003, she became Chairwoman of the Board of Directors of Vinamilk.
Mai Kieu Lien, Vinamilk’s CEO and Chairwoman.
Part of an automatic packing line at Vinamilk’s 2nd factory in Binh Duong.
Vinamilk’s milk production line.
The automatic robot system of Vinamilk’s milk production line.
– Labour Medal, 1st class, in 2001
– Labour Hero in the Doi moi Period in 2005
– Labour Medal, 1st class, in 2006
– Named among Asia’s 50 Most Powerful Businesswomen three times by Forbes Asia
– The Asian Excellence Recognition Award in Investor Relations in 2012
– The title “The Best Asian Business Leader in Enterprise Management” in May 2012
Vinamilk is also the pioneer in meeting the demand for milk of Vietnamese people and developing material resources for Vietnam’s dairy sector.
In its production strategy, the chairwoman aims for a target of producing new products to occupy the domestic market. In 1993, Vinamilk, for the first time, produced yoghurt and ice cream products which immediately created a huge buzz in the market and people at that time had to stand in line to wait to buy Vinamilk’s new products. In 1987, Vinamilk invested in building the Dielac Infant Powder Factory and quickly obtained great success. At first, customers did not believe much in the company’s Dielac product because they were familiar with imported ones. After a few years though, this product of Vinamilk became more popular and now accounts for 30% of the domestic market and is expected to target about 50% of the market share. Its export turnover reaches hundreds of millions of dollars each year.
After nearly 40 years devoted to the company and over 20 years working as General Director of Vinamilk, the most important thing for her is that she can unify all the members in her company into one block to bring into full play their strength and overcome difficulties at work and in life.
Having become one of 50 most powerful businesswomen in Asia, Mai Kieu Lien is proudly on the list of famous businesswomen of leading businesses around the world, such as HSBC, Singapore Telecom, Temasek, Morgan Stanley, Huyndai, Nomura, JP Morgan, and Horizons Ventures.
With her direction, Vinamilk has delivered consistent growth in revenue and profits and expanded its market to 31 nations around the world. Since listing on the stock market in 2006, its stocks have been blue chip.
Recently, Vinamilk’s dairy farm in Nghe An, the first one in Southeast Asia and one of three dairy farms in Asia, has won Southeast Asia’s first Global Good Agricultural Practice (G.A.P.) certificate for quality and safety by the Netherlands-based Control Union Certifications B.V.