Hanoi experienced a significant surge in tourist numbers during the New Year 2024 holiday, attracting both domestic and international visitors.
| The New Year 2024 countdown party at Dong Kinh Nghia Thuc Square in Hanoi’s Old Quarter. Photo: Migo Travel |
According to the Hanoi Tourism Department, the city welcomed a total of 402,000 travelers during the three-day holiday, marking a 65% increase compared to the same period last year.
Among them, approximately 72,000 were international tourists, doubling the number from the previous year’s holiday period. The number of domestic travelers reached 330,000, representing an increase of nearly 60% compared to the same period in 2023. The tourism revenue during the three days reached VND1,500 billion or US$61.6 million, reflecting a 73% year-on-year increase.
The hotel occupancy rate reached approximately 60%, an increase of 7.8% compared to the same period in 2023.
Some of the high-occupancy 4-5 star luxury hotels in the Old Quarter included Capela Hotel (90%), Lacasa Hotel (90%), Grand Vista Hanoi Hotel (76.4%), and Lasieta Hotel (85%), among others.
Visitors were mainly attracted to the commercial, shopping, dining, and entertainment centers in the city center. Revenue from these services increased slightly, approximately 16% compared to the same period in 2023.
| The New Year countdown party at August Revolution Square in front of Hanoi Opera House. Photo: Migo Travel |
During the three-day holiday, Hanoi launched several new tourism offers and organized a range of attractive activities and events, including the New Year countdown program at Dong Kinh Nghia Thuc Square and August Revolution Square; the opening ceremony of “The Doai Land – Son Tay Tourism Year 2024”; the photo exhibition on Hoan Kiem Lake at Ngoc Son Temple; the “Hanoi – the Land of Flowers” festival at Thong Nhat Park; the “New Year Fair” program at Vietnam National Village for Ethnic Culture and Tourism, and more.
According to various tourist sites, monuments, museums, parks, and eco-resorts in Hanoi, there was a slight increase in visitor numbers over the past three days.
Hoan Kiem Lake and the historic sites in the Old Quarter area had approximately 150,000 visitors, while Hanoi Zoo welcomed 24,653 visitors, Hoa Lo Prison Relic had 6,090 visitors, the Temple of Literature received 15,500 travelers, and the Thang Long Imperial Citadel hosted 9,098 visitors.
| The King’s Pond Tourist Area in Ba Vi District, Hanoi. Photo: Trung Nguyen |
Ba Vi National Park saw 4,800 visitors, Tuan Chau-Hanoi Tourism Site welcomed 1,500 travelers, Hong Van Ornamental Creature Village received 2,635 visitors, King’s Pond Tourist Area had 1,800 visitors, while the Vietnam Museum of Ethnology served nearly 4,500 visitors.
According to Dang Huong Giang, director of the city’s Department of Tourism, 2023 can be considered a successful year for Hanoi’s tourism industry despite the challenges posed by the Covid-19 pandemic.
In the coming period, Hanoi will continue to promote various types of tourism based on the unique strengths of each locality, including wellness and trekking tourism in Soc Son district, community tourism focused on healthcare in Ba Vi and Soc Son districts, adventure tourism featuring hot air balloons in Tay Ho, Long Bien, and Son Tay districts, among others.
By 2024, the city aims to attract approximately 26.5 million tourists, including five million foreign arrivals.
