Son La province’s cultural traits dazzle Hanoians

A space showcasing the distinctive cultural traits of ethnic minority groups in the northern mountainous province of Son La opened in downtown Hanoi recently, in an attempt to attract visitors to the northwest region in general and Son La in particular.


Those wandering around Hoan Kiem Lake may feel a little overwhelmed upon seeing that the streets look so much like a fair in the northwestern province of Son La. Here they can enjoy ethnic minority dance moves, see beautiful faces in minority costumes, and buy a range of specialties and handicraft products from the province.

Entitled “Colours of Son La”, the event is the largest tourism promotion programme by the province this year and aims to strengthen links between northwestern provinces, including Son La, and Hanoi.

It is being hosted now as Vietnam has basically contained the second outbreak of COVID-19.

Home to 22 ethnic minority groups and impressive natural landscapes, Son La is among the most attractive destinations in the northwest region in particular and in Vietnam in general./.