Quang Nam develops tourism stimulus programme for My Son Sanctuary

According to the Management Board of the My Son Sanctuary in Duy Phu commune, Duy Xuyen district, in Quang Nam province, together with nearby Hoi An ancient town, the world cultural heritage site will focus on improving the quality of its tourism products to attract more visitors now that Covid-19 has been largely brought under control.



The new “Dem My Son huyen thoai” (Legendary My Son Night) program is expected to make a positive contribution to preserving and exploiting the intangible cultural values of the Cham ethnic minority and attract tourists, especially foreigners.

Held on the 16th night of every lunar month at My Son Sanctuary, the program will recreate the unique artistic values of Cham culture through traditional ceremonies, Cham folk dances and songs, excerpts from the Rija nugar festival, and displays of Cham pottery and brocade weaving, among others.

A highlight of the program will be story-telling and light shows taking audiences back to the mysterious past of the Cham people.

The new tourism program is hoped to boost tourism in the locality post-pandemic./.