Promotional programmes boost year-end sales

2020 has been a difficult year due to COVID-19, with many shoppers deciding to tighten their belts. Many shops and retailers have therefore offered attractive promotional programmes as the end of the year approaches, to boost sales. Let’s take a look!


The end of the year is coming fast. It’s a great time for parties and get-togethers. Like many people, Thuy Nga is looking for some new outfits for such occasions.

Purchasing power often rises at the end of the year, so many shop owners expect sales will increase, as 2020 has been a difficult year for business activities.

To seize the opportunity, many shops have introduced attractive promotional programmes, including discounts, giveaways, and “Buy 1, Get 1 Free” offers, among others.

Electronic goods are often discounted and offer attractive after-sales services during the closing months of the year.

Many localities have joined hands with businesses to stimulate shopping demand now the end of the year is upon us. For the first time, authorities in Hanoi organised a midnight sale, creating a shopping fever in the capital.

By 3 am on November 28, sales were up by an average of 200 percent and the number of visitors had risen 220 percent over the same period last year.

Not only meeting demand among local consumers and tourists, introducing promotional programmes to stimulate consumption at the end of the year is a practical solution to help businesses and retailers overcome the difficulties and improve their bottom line./.