AEON event promoting Vietnamese products in Japan

Some 350 stores and supermarkets around Japan belonging to retail giant AEON, along with its website, are displaying a diverse range of products during the “Vietnamese Goods Week” that kicked off on June 25.


Products on display include fresh fruit like lychees and bananas, food, garments and textiles, leather and footwear items, household utensils, and handicrafts.

AEON has imported 30 tonnes of lychees from the northern provinces of Bac Giang and Hai Duong, given the fruit’s popularity around Japan.

Apart from lychees, AEON has also focused on promoting Vietnamese bananas in order to diversify the Vietnamese fruit on offer in Japan.

According to figures from the General Department of Vietnam Customs, Vietnam earned 1.8 billion USD from exporting agricultural and fishery products to Japan last year, up 0.1 percent from 2019./.