Hanoi plans to create a “foodtour map” to help visitors explore local cuisine on their own. The move aims to further develop culinary tourism into a strength of the capital’s tourism industry.
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| Pho bo, or beef noodle soup, is a popular breakfast dish in Hanoi. Photo: Huong Nguyen. |
The initiative arose from the recognition of Hanoi’s restaurants with Michelin stars, a highly regarded award in the culinary world that has put the city’s gastronomic scene in the spotlight.
“We will enhance the promotion of Michelin-starred restaurants and other reputable eateries in Hanoi through various communication channels, social media, and domestic and international tourism promotion events,” said Director of the Hanoi Department of Tourism Dang Huong Giang.
Such an effort is set to raise awareness of food safety and hygiene, improve the communication skills of restaurateurs, and improve service quality for tourists,’ Giang added.
Hanoi’s tourism industry aims to develop a diverse range of culinary services by 2030, focusing on night food streets, culinary villages, and restaurant chains.
“We are delighted to have representatives of Hanoi’s cuisine on the Michelin Guide list. This is a great opportunity to promote Hanoi’s cuisine to the world and motivate restaurants to improve their service style, ensure food safety and hygiene, and create a unique atmosphere to offer customers a memorable experience,” Giang stressed.
With the foodtour map and continued efforts to improve food safety and hygiene, Hanoi’s tourism industry is poised to attract more food-loving visitors in the coming period.
| Of the 103 restaurants nationwide selected for the Michelin Guide, Hanoi has 48 representatives, including three Michelin-starred restaurants, 13 Bib Gourmand-awarded affordable eateries, 32 Michelin-selected restaurants, and one Michelin Young Chef Award winner. |
