Phan Thiet Central Market

Phan Thiet Central Market lets you experience the daily lives of the local population, with huge crowds haggling with vendors for an array of fresh fruits, spices, nuts, meat, dried foodstuff, and household supplies. Phan Thiet and Mui Ne are renowned for fresh and cheap seafood so expect lots of live shrimps, squids, fishes, snails, clams, and crabs wriggling inside plastic buckets. You can also get cheap clothes and accessories in the market, though most vendors carry the same stock. The best time to visit Phan Thiet Central Market is in the morning, where you can enjoy authentic Vietnamese delicacies for breakfast such as banh xeo (crispy pancake), mi quang (turmeric noodles), and guoi cuon (fresh spring rolls).

  • Opening Hours: Daily 05:00 – 18:00
  • Location: The intersection between Ly Thuong Kiet and Nguyen Hue Streets, Phan Thiet – Mui Ne


Ham Tien Market

Ham Tien Market, opened since 2012, is set within a pale blue building along Nguyen Dinh Chieu Street. As with any local market in Vietnam, there are numerous stalls selling butchered meat and seafood, vegetables, fruits, local condiments, and dried foodstuffs. Ham Tien Market is also famed for its banana and sesame candies, coconut cakes, and peanut brittle. Visitors can shop for cheap clothes, handicrafts, and accessories – just make sure you haggle at least 50% lower than the retail price before making your purchase.

  • Opening Hours: Daily 05:00 – 19:30
  • Address: Nguyen Dinh Chieu, Ham Tien, Phan Thiet – Mui Ne


Mui Ne Handicraft at Java Restaurant offers a selection of beautiful handicrafts made by disadvantaged locals. A five-minute drive from Ham Tien Market, it’s where hearing-impaired children learn to sew and paint while others create handmade clothes, blankets, jewellery, and bags. You can also shop for textiles woven in traditional Cham patterns and have a local tailor produce a custom made outfit at affordable prices. Best of all, profits from the sold goods at Mui Ne Handicraft are given back to the locals who made them.

  • Opening Hours: Daily 07:00 – 23:00
  • Address: 152 Huynh Thuc Khang, Phan Thiet – Mui Ne
  • Tel: +84 62 384 9977


Long Beach Pearl

Long Beach Pearl is one of Vietnam’s most renowned jewellery brands, where you can purchase one-of-a-kind designs at reasonable prices. All of its bracelets, pendants, rings, and earrings are made with authentic pearls from Co To, Quang Ninh, Nha Trang, and Phu Quoc Island. Catering to any budget and preference, designs range from affordable freshwater pearls in silver to rare Tahiti pearls and diamonds in black gold designs. Long Beach Pearl also offers jewellery sets made with precious gemstones such as rubies, sapphires, and topaz. Its English-speaking staff are very friendly and informative in how to choose, wear, and care for your pearls.

  • Opening Hours: Daily 10:00 – 22:00
  • Address: 96 Nguyen Dinh Chieu, Ham Tien, Phan Thiet – Mui Ne
  • Tel: +84 62 374 1813


Mui Ne Market

Mui Ne Market is a small outdoor market by the beach, where you can get your hands on lots of tropical fruits and inexpensive clothing. The best time to visit is in the early morning, where you’ll see fishermen bringing in their catch of the day with locals fervently bargaining for the freshest produce. It’s also a good place for photography as there’s an impressive display of fish, vegetables and clothes on both sides of Nguyen Dinh Chieu Street. Just make sure you’re courteous and not blocking the crowded pathway.

  • Opening Hours: Daily 05:00 – 18:00
  • Location: 133 Nguyen Dinh Chieu, Ham Tien, Phan Thiet – Mui Ne


69 Slam Mui Ne

69 Slam Mui Ne is a prominent local beachwear brand that has spanned outlets in countries such as Japan, South Korea, and Thailand. Founded in 2004, it offers an array of trendy board shorts, bikinis, flip-flops, sarongs, underwear, and dresses that are priced between US$8 and US$70. While 69 Slam may not be the cheapest brand (according to Vietnamese standards), the superior quality is well worth the hefty price tag. You can find 69 Slam’s Mui Ne outlet along Nguyen Dinh Chieu, about a five-minute walk from Cham Villas Luxury Boutique Resort.

  • Opening Hours: Daily 10:00 – 22:00
  • Address: 40 & 43B Nguyen Dinh Chieu, Ham Tien, Phan Thiet – Mui Ne
  • Tel: +84 127 818 7214


Kim’s Shop 2

Kim’s Shop 2 is a great place to shop for swimsuits, souvenirs, and other essentials for the beach. Set right by the beach, you can find familiar names such as Billabong, Roxy, and Quicksilver together with a selection of local beachwear brands. There’s also another Kim’s Shop outlet at the other end of Nguyen Dinh Chieu, selling sunglasses, sunscreen, toiletries, and local snacks at reasonable prices.

  • Opening Hours: Daily 08:00 – 22:30
  • Address: 53 Nguyen Dinh Chieu, Phan Thiet – Mui Ne
  • Tel: +84 62 374 1422


Cathy Boutique

Cathy Boutique specialises in cruelty-free leather goods, featuring an extensive collection of purses, belts and wallets. Great as luxurious gifts for loved ones back home, they are sourced from prominent designers from across Vietnam, featuring timeless designs and guaranteed durability. Cathy Boutique is located along Nguyen Dinh Chieu, about a 10-minute drive from Ham Tien Market.

  • Opening Hours: Daily 15:00 – 22:00
  • Address: 38 Nguyen Dinh Chieu, Phan Thiet – Mui Ne
  • Tel: +84 90 393 7978


Saga Du Mekong

Saga Du Mekong offers ready-to-wear apparel that’s made with all-natural fabrics such as cotton, linen, silk, and bamboo. Fusing modern French designs with ethnic Vietnamese patterns, the brand has its own factory for quality control and over 20 stores across Vietnam. Along with a wide range of shirts, shorts, shirts, dresses for men, women and children in western sizes, Saga Du Mekong’s outlet store in Phan Thiet also stocks organic beauty products, health supplements, as well as belts, necklaces, and hats.

  • Opening Hours: Daily 08:00 – 22:30
  • Address: 46 Nguyen Dinh Chieu, Phan Thiet – Mui Ne
  • Tel: +84 90 357 3602


Jibe’s Shop

Jibe’s Shop is a favourite haunt amongst the local kitesurfing and sailing community as it offers not only imported beachwear, but also equipment rental and extensive courses. Set right by the beach, this local surf shop stocks O’Neill, Quicksilver, Roxy and Oxbow while windsurfers, surfboards, kite surfers, and kayaks are available for rent. As the most popular activity in Mui Ne Beach is kitesurfing, Jibe’s Shop offers one-hour lessons for USD60 and quality equipment rental for USD50 (one hour), USD100 (half-day), and USD150 (full-day). There’s also a beachside café attached to Jibe’s Shop that serves an array of alcohol together with burgers, pizzas, pastas, steak, seafood and Vietnamese dishes at reasonable prices.

  • Opening Hours: Daily 07:00 – Late
  • Address: 90 Nguyen Dinh Chieu, Phan Thiet – Mui Ne
  • Tel: +84 62 384 7405