Vietnamese Animation Delights Chinese Viewers

Sconnect Vietnam's much-beloved animated film Wolfoo has been granted permission by the China National Radio and Television Administration to be broadcast on television networks spanning China's vast population.

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Vietnamese Animation Entertains Chinese Audiences
The Wolfoo wolf animation is licensed to be shown on television in China. Photo: Sconnect Vietnam

According to the animation distribution license issued on September 1, 2023, the animated film “Wolfoo Happy Family” is approved to broadcast on television nationwide in China, with a duration of three minutes per episode, with 100 episodes.

Before appearing on Chinese television, Wolfoo was broadcast on more than 40 VOD, OTT and IPTV platforms in China, including Huawei, Wechat, Tencent Video, iQiYi, SkyWorth, and Youku Kidslearn.

Since 2015, China’s State Administration of Press, Publication, Radio, Film and Television has implemented strict censorship regulations for all foreign programs broadcast in the country.

Foreign programs that appear on Chinese television must register with management agencies and undergo a rigorous censorship process to meet their standards of healthy television content.

Wolfoo is an animated film released by Sconnect in 2018 in the US market. It quickly gained popularity among children worldwide and currently has 3,700 episodes, translated into 20 languages, and is being broadcast on various social networking, television, and OTT/IPTV platforms in multiple countries. Wolfoo has more than 100 million regular viewers and receives over three billion views per month, with the largest audiences in the US, Europe, China, and India.

Vietnamese Animation Entertains Chinese Audiences
Wolfoo is produced at Sconnect’s studio in Hanoi. Photo: VNN

China, being the most populous country in the world, the success of a “Made in Vietnam” animated film in the Chinese market is a significant development for the Vietnamese animation industry.

“Chinese children love the animated film Wolfoo,” said Brie Yan, Leadjoy’s global marketing director, Sconnect’s strategic partner in the Chinese market.

“Not only Wolfoo, but other famous Sconnect cartoon character sets such as Max’s Puppy Dog, Fairy Tales, Lego, Doll Crafts, and Tiny Claymixer are also being distributed by Leadjoy on nearly 40 Chinese VOD, OTT, and IPTV platforms,” Brie Yan added.

As a film combining entertainment and educational content for children aged 3-8, Wolfoo’s stories revolve around his life with family and friends, meeting 12 standards for comprehensive capacity development for young children.

Sconnect is constantly researching and improving products suitable for the mental and physical development of children globally, earning the trust of parents in many countries.

After the success of Wolfoo 2D, Sconnect is currently focusing on investing in high-quality Wolfoo 3D products with animation and music product lines, expanding cooperation to develop franchise products and high-class entertainment areas.

Being allowed to appear on Chinese television is a significant milestone for Sconnect in bringing Vietnamese intellectual products to international audiences.

This is a testament to the quality and educational value of Wolfoo, proving its ability to captivate audiences around the world. It also provides a huge advantage for Sconnect to achieve its goal of developing the Wolfoo ecosystem in China.

Sconnect also owns 13 sets of animated characters, applying advanced technologies such as 2D, 3D, 2D Frame by Frame, Stopmotion, and Live action. The company’s development orientation is to build a comprehensive ecosystem for the digital content creation community, promoting the development of Vietnam’s industry and reaching a global audience.

Rosie Nguyen