Vietnamese Agricultural Products Gain Traction at UAE Supermarket

The opening ceremony of the Vietnam Food and Agricultural Products Festival (Vietnamese Food Festival) took place on September 12, at Lulu hypermarket, Mushrif Mall, Abu Dhabi (UAE) capital.

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The program organized by the Embassy of Vietnam in the UAE in collaboration with the Lulu supermarket system from September 12 to September 22, taking place simultaneously at three of Lulu’s hypermarkets in Abu Dhabi, Dubai, and Sharjah. Lulu’s entire system of large and small supermarkets in the UAE will also promote the sale of Vietnamese products on this occasion.

With nearly 100 agricultural products and food products introduced throughout the supermarket and Vietnam’s own food stall, this is the largest and longest-lasting promotion of Vietnamese exports in the UAE.

In addition to members of the Vietnamese Embassy in the UAE, representatives of senior leaders of the Lulu Group and a large number of Vietnamese expatriates in the UAE also attended the opening ceremony.

Vietnamese Agricultural Products Gain Traction at UAE Supermarket
Ambassador Nguyen Manh Tuan and delegates opened the Festival to promote Vietnamese agricultural products and food at the Lulu supermarket system. Photo: Theworld&Vietnamreport

At the opening ceremony, Ambassador Nguyen Manh Tuan emphasized that Vietnam has a number of favorable conditions to supply the international market with seafood and agricultural products such as vegetables and fruits, and dried food, especially tropical fruits.

Ambassador Nguyen Manh Tuan said that this program reflects the wishes and efforts of the Embassy and Lulu supermarket in promoting tropical fruits, vegetables, seafood, and other agricultural products of Vietnam to the UAE market in particular and the GCC regional market in general. It also acts as a bridge to help Vietnamese businesses approach and connect with regional partners and consumers. The Embassy believes that this festival contributes to further tightening trade relations between the countries.

The Embassy hopes the cooperation with the Lulu hypermarket will go a long way. The two sides share a commitment to meet the wishes of consumers in the UAE and GCC for high-quality, safe, delicious, and nutritious products from Vietnam, promoting the export of Vietnamese agricultural products as well as other non-food products.

Vietnamese Agricultural Products Gain Traction at UAE Supermarket
Ambassador Nguyen Manh Tuan and delegates at a food stall. Photo: Theworld&Vietnamreport

Ajaykumar, Lulu’s Regional Manager in Abu Dhabi and Al Dhafra said, Lulu is proud to bring Vietnamese goods to consumers in the UAE, enabling them to enjoy diverse and tasty cuisines, as well as the lasting quality of non-food items.

LuLu Vietnam Food Festival will showcase the best Vietnamese brands and offer a range of outstanding agricultural products such as rice, spices, and coffee.

According to Ajaykumar, at this festival, Lulu focused on introducing Vietnamese fruits such as dragon fruit, rambutan, avocado, jackfruit, and longan; seafood such as fish fillets, whole tilapia, and frozen seafood mixes. Many modern plastic and steel kitchen utensils will also be on sale during this Festival.

Lulu’s regional manager for Abu Dhabi and Al Dhafra confirmed that with 236 stores operating worldwide, LuLu is working hard to promote cooperation with worldwide exporters to provide for their market.

Vietnamese Agricultural Products Gain Traction at UAE Supermarket
With nearly 100 agricultural products and food products being introduced together with Vietnam’s own food stall, this is the largest and longest-lasting promotion of Vietnamese exports in the UAE. Photo:haiquanonline

Implementing the policy of the Government of Vietnam in promoting the export of agricultural products and foodstuffs and promoting diplomatic activities to serve the economy, the Vietnamese Embassy in the UAE will continue to organize a number of similar events from now to the end of 2022 in other supermarket chains of the UAE.

In addition, the Embassy continues to maintain and develop other advertising channels to promote Vietnamese agricultural products and food in the UAE and the region to achieve the highest efficiency.

Da Quang