Vietnam Experiences Highest Increase in Foreign Travel Search Volume

On August 30, Google reported that Vietnam led the Southeast Asia region in terms of the growth rate for demand related to foreign travel, showing a 170 percent increase in the second quarter of 2023 compared to the corresponding period in 2019.

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The figure was measured by the level of interest and search for air tickets and accommodation of users on Google Search.

This demand from the Philippines, Malaysia, and Singapore grew steadily every quarter from more than 50 percent to more than 100 percent.

Up to 65 percent of the search volume by Vietnamese people targeted destinations in the Southeast Asian region.

Outside the region, Vietnamese travelers are most interested in Australia, Japan, India, and the US.

Destinations in Southeast Asia are also increasingly popular with foreign visitors. In the beach category, the five most popular names are Kupang (Indonesia), Mersing (Malaysia), Bang Sak (Thailand), Santa Fe (the Philippines), and Quy Nhon (Vietnam).

Vietnam Ranks First In Search Volume Growth For Foreign Travel
Photo: Vietnam Plus

To learn about culture, heritage, and history, tourists must search for information about Bukittinggi (Indonesia), Tawau (Malaysia), Ban Saeo (Thailand), San Fernando (the Philippines), and Vinh (Vietnam).

Four destinations with beautiful scenery are most loved by tourists, namely Lembang (Indonesia), Bentong (Malaysia), Na Suan (Thailand), and Ha Long (Vietnam), according to Google Search.

Vietnam may hit 10 million foreign tourists this year

Vietnam’s tourism may attract 10 million foreign tourist arrivals this year, surpassing the target of 8 million previously set by the sector, according to the deputy head of the Vietnam National Administration of Tourism Ha Van Sieu.

Vietnam’s tourism may attract 10 million foreign tourist arrivals this year, surpassing the target of 8 million previously set by the sector, according to the deputy head of the Vietnam National Administration of Tourism (VNAT) Ha Van Sieu.

In the first four months of this year, nearly 3.7 million foreign tourists traveled to Vietnam, and the number of domestic tourists was 38 million. Total revenue from tourists was estimated at VND 196.6 trillion (USD 8.3 billion).

Vietnam Ranks First In Search Volume Growth For Foreign Travel
Photo: Visit Southeast Asia

Revenues from accommodation and catering services between January and April were estimated at VND 214.8 trillion, representing a year-on-year increase of 25 percent. Meanwhile, thanks to exciting cultural and tourism activities taking place in many localities in the early months of the year across localities, travel revenue was estimated at VND 9.1 trillion, nearly 2.1 times higher than in the same period last year.

In April alone, the country welcomed 984,000 international travelers, the highest figure from the beginning of this year and an increase of 9.9 percent from the previous month. It served 10.5 million domestic tourists in the month.

The Republic of Korea remained Vietnam’s most significant tourism market in the first four months with 1 million visitors, followed by the US with 263,000 and China with 252,000.

The number of Chinese tourists to Vietnam in April was 112,000, up 61.5 percent from the previous month thanks to China’s border reopening to group tours on March 15.

The VNAT said that the primary growth driver for the international tourism market is currently China.

Nguyen Le Binh, Deputy Director of the Vietnam tourism desk under the Guangxi Overseas Travel Service Co., Ltd. in Nanning city of China’s Guangxi province, forecast that the number of Chinese tourists to Vietnam will surge in summer.

The VNAT also predicted that the number of tourists from China will recover at a faster rate than those of other markets due to its population, with demand growing day by day since the country resumed outbound travel. Its recovery is expected to increase pace after summer and accelerate in October and the final months of this year.

Australia and India are now well-positioned to increase the number of tourists to Vietnam as Vietnam Airlines and Vietjet recently opened direct flights connecting many significant cities between the two countries. In Southeast Asia, Thailand and Cambodia are recovering well, equivalent to the pre-pandemic levels, and are forecast to maintain growth thanks to their proximity to Vietnam.

Charlotte Pho