Vietnam Announces Launch of National Branding Campaign Featuring Products in Germany

The Department of Trade Promotion (Ministry of Industry and Trade) has recently had a successful event in Germany, aimed at promoting the Vietnam National Brand Program and associated products.

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Starting in 2021, the Secretariat of the Vietnam National Brand Program, under the Department of Trade Promotion of the Ministry of Industry and Trade, has collaborated with Vietnamese embassies, representative agencies, and Vietnam Trade Offices abroad to carry out various communication and promotional initiatives regarding the National Brand Program and National Brand labeled products.

We have organized various activities to familiarize and promote the Vietnam National Brand Program, as well as the products and services that proudly bear the National Brand label. These initiatives aim to engage consumers, investors, trade partners, and international import and export partners. Notable events include the hybrid exhibition “Vietnam National Brand Week 2021” in Singapore, showcasing Halal products and processed foods. Additionally, we have organized a Cultural Week featuring different countries in the Netherlands and a dedicated Vietnamese products week at Asian and Dutch supermarkets. Furthermore, we have published news and articles in prestigious publications such as Diplomat Magazine and on the websites of prominent Dutch agencies and organizations. Our goal is to establish and enhance the recognition and desirability of Vietnamese brands on a global scale.

Vietnam Promotes National Brand Program, Products Promoted in Germany
Event promoting the National Brand Program in Germany with the presence of representatives of many German agencies, businesses and Vietnamese-owned businesses. (Photo: congthuong.vn)

The Secretariat of the Vietnam National Brand Program, in collaboration with the Vietnam Trade Office in Germany, the Vietnamese Business Association in Germany, and other partners, organized an event on October 5 at the Dong Xuan Trade Center in Berlin. The purpose of this activity was to propagate and promote the Vietnam National Brand Program and its products. It aimed to increase awareness and consumption of National Brand products and services, and also to explore potential trading opportunities with German businesses, particularly those owned by Vietnamese entrepreneurs.

Vietnam Promotes National Brand Program, Products Promoted in Germany
Mr. Vu Ba Phu – Director of the Department of Trade Promotion introduced the formation and development of the Vietnam National Brand Program. (Photo: congthuong.vn)

The event was graced with the presence of Chu Tuan Duc, Deputy Ambassador of Vietnam to Germany; Vo Van Long, President of the Vietnamese Business Association in Germany; Dong Thanh Nguyen, Director of Dong Xuan Trade Center; a representative from Selgros Supermarket in Lichtenberg district; as well as a few German businesses.

Vietnam Promotes National Brand Program, Products Promoted in Germany
Connecting trade and introducing National Brand products at the event. (Photo: congthuong.vn)

During the event, a video was presented, providing an introduction to the establishment and growth of the Vietnam National Brand Program over the course of the last two decades. Additionally, the representative from the Secretariat of the Vietnam National Brand Program delivered a comprehensive presentation on the intrinsic value of Vietnam’s national brand, as well as the noteworthy accomplishments of Vietnamese businesses.

The Vietnam National Brand Exhibition is the main attraction of the event, featuring a showcase of top-quality National Brand products. Additionally, there will be presentations of media products that introduce the Program, along with various trade connection activities expected to yield highly beneficial outcomes.

The National Brand Program and its products are being introduced and promoted at the Dong Xuan Trade Center. This initiative aims to increase awareness and recognition of Vietnamese prestigious and top-quality products within the Vietnamese community in Germany. Additionally, it provides an invaluable opportunity for German businesses to gather information, establish connections, and gain access to the thriving Vietnamese market.

Vietnam Promotes National Brand Program, Products Promoted in Germany
Representatives of the National Brand Program Secretariat and businesses participating in the event. (Photo: congthuong.vn)
The Vietnam National Brand Program is a specialized, long-term, and specific trade promotion program, approved by the Prime Minister in 2003, assigning the Ministry of Industry and Trade as the presiding and coordinating agency, with the participation of ministries/sectors, localities, industry associations and businesses, with the goal of developing the National Brand through supporting businesses to build and develop strong brands in the economy, to promote the image of Vietnam as a country with quality goods and services, build reputation and enhance competitiveness for Vietnamese businesses in domestic and international markets.
Tracy Dao