RoK Promotes Vietnamese Culture, Tourism

The 10th Vietnamese Culture-Tourism festival is underway in Seoul and Gwang, from October 14 to October 19.

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On the occasion of the 30th anniversary of the establishment of diplomatic relations between Vietnam and the Republic of Korea (1992-2022), the implementation of the cultural cooperation plan between the Ministry of Culture, Sports and Tourism of the two countries, on October 14, the Vietnam Tourism and Culture Festival in the RoK 2022 was opened at the Yeouido Han river park’s spare, Seoul.

Vietnamese Culture and Tourism Promoted in the RoK
Vietnamese Ambassador to RoK Nguyen Vu Tung and President of the Korea Foundation for International Culture Exchange Jung Kil-hwa took photo at a booth. Source: Department of International Cooperation

The 10th Vietnamese culture-tourism festival, organized by the Ministry of Culture, Sports and Tourism in coordination with the Vietnamese Embassy in the Republic of Korea, is underway in Seoul and Gwang, from October 14 to October 19.

The event is part of the celebratory activities marking the 30th anniversary of Vietnam-RoK diplomatic ties.

Vietnamese Ambassador to RoK Nguyen Vu Tung and President of the Korea Foundation for International Culture Exchange Jung Kil-hwa attend the festival.

The festival is designed to introduce and promote the beauty of Vietnam, its land, and and people.

It features Vietnamese handicrafts, a display of photos of Vietnamese land and people, and introduce tourism potential and policies as well as new tourism products of the Southeast Asian nation.

Vietnamese Culture and Tourism Promoted in the RoK
“To he” is a traditional toy for Vietnamesechildren made from glutinous rice powder and shaped into edible figurines. Photo: VOV
Vietnamese Culture and Tourism Promoted in the RoK
Thai Roseberry band try out Vietnamese ao dai. Source: Department of International Cooperation
Vietnamese Culture and Tourism Promoted in the RoK
Painting on traditional conical hats. Source: Department of International Cooperation

The Vietnamese cultural exhibition space also welcomed a large number of Korean people to visit and experience and all expressed their eagerness to try on Vietnamese ao dai, participate in painting on traditional conical hats, and especially enjoy traditional Vietnamese cuisine right in the capital city.

In addition, the Vietnamese cultural space also received the attention of famous Korean television stations such as SBS, Ariang, contributing to the promotion of Vietnamese culture, country and people to the Korean audience.

For the first time at the festival, Saigon Beer – SABECO’s leading brand introduced a collection of 63 beer cans representing the image of 63 provinces and cities in Vietnam, demonstrating the diversity and unique culture of the country. This collection will be released during Tet 2023.

Vietnamese Culture and Tourism Promoted in the RoK
At the Ao Dai fashion show. Source: Department of International Cooperation

Within the framework of the 2022 Vietnam Tourism and Culture Festival in the RoK, on the evening of October 15, an Ao Dai fashion show by two designers Lan Huong and Ngoc Han and an art show by artists from the Vietnam Contemporary Art Theater took place.

At the Ao Dai show, Designer Lan Huong introduced to the Korean audience two collections with the theme “Color of Time” and “The Hanoi Village Gate”.

The collection “Colors of Time” is a story about the colors of heaven, earth, and all things and a delicate combination of brocade, silk and motifs inspired by the ancient royal court. Through this collection, the national spirit shines on each stroke, the traditional Ao Dai also appears as an inspirational work of art.

The collection “Hanoi Village Gate” is inspired by the preservation of the ancient village gates of famous craft villages in Hanoi, in which the ao dai is skillfully embroidered with delicate handwork, feats and class. The collection has recreated the daily life of the people for many generations, associated with the village gates to become vivid and charming paintings on the Vietnamese ao dai.

Designer Ngoc Han participated in the performance with three collections of Ao Dai with the following themes: Hang Trong folk paintings, Hue Court Music and Gyeongbokgung Palace Pattern.

Talking about the meaning of these collections, designer Ngoc Han said that Hang Trong folk paintings are a very famous line of paintings in Vietnam, while the Hue royal court music has been recognised by UNESCO as a masterpiece of the oral and intangible heritage of humanity, especially the Ao Dai collection with Gyeongbokgung motifs, showing the strong cultural connection and exchange between the two ethnic groups of Vietnam and the RoK.

Right after the Ao Dai fashion show was an art show by artists of the Vietnam Contemporary Art Theater.

Vietnamese Culture and Tourism Promoted in the RoK
At the night show. Source: Department of International Cooperation
Vietnamese Culture and Tourism Promoted in the RoK
Source: Department of International Cooperation

The Vietnam Tourism-Culture Festival in the RoK is one of two large-scale festivals in foreign countries assigned by the Prime Minister to the Ministry of Culture, Sports and Tourism to organize annually in the RoK and Japan since 2010.

Up to now, the festival has been regularly held for the 10th time by the Department of International Cooperation – Ministry of Culture, Sports and Tourism in many provinces and cities of the RoK, making an important contribution to the promotion of Vietnamese tourism to the Korean market in the past 10 years.

Hannah Nguyen