Record Breaking Viewership for Vietnam-US Match at 2023 Women’s World Cup

An exciting football match between Vietnam and the United States enticed large numbers of viewers to tune in as the two teams battled for victory.


According to Fox Sports, the match between Vietnam and the US during the FIFA Women’s World Cup 2023 on July 22 in New Zealand was watched by 6.26 million viewers, making it the most-watched football telecast in the US since last year’s men’s World Cup final.

This game, which was the first for the US team at the World Cup 2023, had an average of 5.26 million viewers on FOX, making it the second-most watched group stage telecast since FOX started covering it in 2015.

Women's World Cup 2023: Vietnam-US Match Set Unexpected Record
A save by Vietnamese goalkeeper Tran Thi Kim Thanh in the match against the US on July 22. Photo: VNA

The largest Women’s World Cup group stage broadcast on FOX remains the 2019 US-Chile match, which averaged 5.33 million viewers.

FOX and Nielsen reported a 99% increase in viewership compared to the first US group stage match four years ago in France against Thailand.

Despite losing 0-3 to the reigning world champions the US in their first group match in Auckland, New Zealand, the Vietnamese team’s performance won the hearts of Vietnamese fans everywhere.

Two goals scored by Sophia Smith in the first half and another by captain Lindsey Horan in the second half sealed the US’s victory.

Women's World Cup 2023: Vietnam-US Match Set Unexpected Record
Nguyen Thi Tuyet Dung (7) of Vietnam and Trinity Rodman (20) of the US vie for the ball. Photo: AFP/VNA

As coach Mai Duc Chung said before the match, “It’s not about the result, but the way we play, the mentality against an opponent at this magnitude.” The Golden Star Women Warriors’ brave performance won the hearts of Vietnamese fans everywhere.

Tran Thi Kim Thanh, Vietnam’s goalkeeper, was praised for her performance, including saving a penalty from Alex Morgan, one of the greats of the women’s game. FIFA also commended Thanh’s performance on their Twitter account.

Many changes were made to the starting line-up by Coach Chung after Vietnam’s 0-9 loss to Spain on July 14. Duong Thi Van, nicknamed “Van Kanté” for her control of midfield, was benched after a head collision with teammate Pham Hai Yen in training.

The match drew fans from Hai Phong to Auckland, and the New Zealand and Australian Embassies hosted a “Breakfast Watch Party” in Hanoi for fans to watch the game.

Women's World Cup 2023: Vietnam-US Match Set Unexpected Record
The game is broadcast live at Times Square in New York, the US. Photo: VNA

Coach Chung expressed his satisfaction with the team’s mentality and adherence to the game plan. He also mentioned the honor and pride of hearing Vietnam’s national anthem being played at the World Cup for the first time.

Player of the Game Sophia Smith, who scored a brace on her debut, described the game as fun and praised the support of the crowd.

The US coach Vlatko Andonovski commended the Vietnamese team and the tactics of Coach Mai Duc Chung, saying that Vietnam had played very well and caused a lot of difficulties for the US squad.

Vietnam will have five days to recover before facing Portugal on July 27, while the US will play against Holland next in a rematch of the 2019 Women’s World Cup Final.

Hannah Nguyen