Vietnam Launches Platform for Showcasing Multilingual Content

Information technology has revolutionized the management process of cultural heritage sites, leading to an increased tourist attraction, particularly from foreign visitors. This significant change has helped to protect and promote the value of these sites.


Vietnam has expressed a desire to showcase the stunning beauty of nature and the people of its various regions, both to domestic and international audiences, through this platform.

Multilingual Vietnam Image Promotion Platform Debuts
The platform provides a multi-faceted view of Vietnam. Screenshots

On April 13, the Authority of Foreign Information Service (AFIS) of the Ministry of Information and Communications (MIC) launched a multilingual platform,, with the aim of promoting Vietnam to the world.

According to Vietnam News Agency (VNA), the website has been upgraded to a new platform with completely different features based on new technology.

It gathers data from over 100 major press agencies, 63 portals of provinces and centrally-administered cities, and sources of information from many organizations, businesses, and individuals.

According to Pham Anh Tuan, the Director of the Authority of Foreign Information Service, the rapid advancement of digital technology and artificial intelligence is calling for Vietnam to create new and intelligent tools, platforms, and technology applications that feature outstanding capabilities in terms of information processing and delivery – thus meeting the needs of readers and viewers.

Multilingual Vietnam Image Promotion Platform Debuts

Apart from official information, the website will provide timely updates on localities (Destinations column), stunning images and videos about Vietnam (Multimedia), digitized information on Vietnam (Vietnam 3D); and introduce noteworthy individuals (Figure). The platform is also an open forum for domestic and international viewers to express their opinions on Vietnam (Views), Tuan said.

On the occasion, the Authority of Foreign Information Service launched a contest, “Happy Vietnam 2023”, themed “For the happiness of everyone” for local and foreign photographers and video makers.

The competition strives to motivate collectives and individuals to showcase the beauty of nature and people from different regions in Vietnam, as well as the nation’s accomplishments in innovation, development, and international integration, particularly in the areas of economy, trade, investment, and tourism, and its attempts to preserve and uphold cultural and heritage values.

All entries must be received by September 16, 2023 in order to be eligible.

Multilingual Vietnam Image Promotion Platform Debuts
Pham Anh Tuan, Director of the Authority of Foreign Information Service (C) speaks at the launching ceremony. Photo: VNA

In 2022, the Da Nang Tourism Promotion Centre will be launching an upgraded version of their application ‘A Virtual Vacation in Da Nang’, offering users a chance to explore the city’s attractions from the comfort of their own homes.

Located at, the upgraded version of Danang Fantasticity integrates VR360 technology and the metaverse, providing unparalleled accuracy and enabling users from all over the world to access information and experience a comprehensive virtual reality.

The application now treats holidaymakers to more exciting attractions such as the Ba Na tourist area, local museums, the luxurious Mikazuki resort, the serene Nui Than Tai hot springs, and the spectacular beauty of Da Nang at night. Furthermore, it provides more 360-degree videos of Da Nang’s thrilling tourism activities like paragliding in the Son Tra Peninsula and the mesmerizing Dragon Bridge fire and water show.

The Management Board of the UNESCO-recognised My Son Sanctuary in the central province of Quang Nam is taking steps to improve the visitor experience and conserve its heritage values through digital transformation initiatives. These initiatives involve digitizing artefacts preserved at the site and its museum, allowing for greater conservation efficiency and promotion of the Sanctuary’s heritage.

In the first phase, starting from 2022, Bizverse’s 3D World Map will be enhanced with a detailed VR360 virtual reality website, complete with virtual voiceover features, an overview introduction, and a 3D digital museum model. This will provide an immersive and interactive experience for the users.

In the second phase, to be carried out in late 2022 and 2023, the website will be upgraded with new features and exhibition space for the museum on Metaverse so that viewers can visit from everywhere, thus enhancing its interactivity and 360 degrees’ rotation.

Hannah Nguyen