56 Vietnamese Companies Take Part in the World’s Biggest International Consumer-Goods Exhibition

Taking part in the Ambiente 2024 fair, the Vietnamese business delegation aims to broaden their export market in Europe and help achieve the government's target of reaching a USD 5 billion export turnover for handicrafts by 2025.


56 Vietnamese enterprises showcased their products at Ambiente 2024 – a leading exhibition fair on consumer goods and gifts in the world that is underway from January 27-30 in Frankfurt, Germany, VNA reported.

Ambiente Frankfurt 2024, covering over 360,000 sq.m, attracts nearly 5,000 exhibitors from 170 countries who introduce the latest trends and most innovative consumer products in four display areas – kitchenware, furniture, gifts, and office items. It meets the needs of retailers and end consumers, from materials and equipment to models and solutions.

Joining the event, Vietnamese enterprises expect to expand their exports to the EU – a major market of Vietnamese handicraft products that accounts for about 30% of the total.

Visitors look at products of Minh Long Ceramics at Ambiente 2024. Photo: Minh Long Ceramics

Vice President and Secretary General of the Vietnam Handicraft Exporter Association Le Ba Ngoc said that the Russia-Ukraine conflict and instabilities in the Middle East and the Red Sea have affected the number of visitors to Ambiente 2024. However, almost all Vietnamese businesses participating in the event won orders.

In the handicraft industry, Vietnam has strengths in bamboo and rattan products. Of the 56 businesses attending Ambiente 2024, nearly 30 involve in bamboo/rattan products. However, their designs are not diverse very much.

On this occasion, Vietnam also aims to introduce to international partners its Vietnam Lifestyle exhibition, scheduled to take place in Ho Chi Minh City in October 2024, Ngoc said.

Le Ngoc Thanh, deputy technical director of Quang Vinh Ceramics Company, said that Vietnamese ceramics have the strength of being highly individual but still able to integrate with global trends, quality and design. Quang Vinh is a business that has been present at Ambiente for many years, receiving special recognition from international customers for its quality and design.

According to Thanh, fairs like Ambiente are the gateway for Vietnamese businesses to reach customers around the world to know the latest trends in their industry, and receive the earliest feedback from customers. goods for the business’s products.

Visitors look at bamboo products of Vietnam at Ambiente 2024. Photo: CAT DANG BAMBOO

This year, Vietnamese businesses brought to Ambiente many new products, appearing for the first time, such as products made of areca nut leaf sheaths, an alternative material for water hyacinth but more durable and environmentally friendly, from the Viet Anh sedge production and processing joint stock company in Nga An commune, Nga Son district, Thanh Hoa province. From areca nut leaf sheaths, the craftsmen of Viet Anh company have made decorative flower baskets and woven storage boxes that are both beautiful and durable.

Viet Tiep Crystal Co Ltd also introduced its glass products for the first time at the Ambiente fair, although the company’s products have been exported to Europe, South America and Southeast Asia.

Hannah Nguyen