The festival, organized by the Ho Chi Minh City Department of Industry and Trade and the Vietnam Cuisine Culture Association, showcases a combination of traditional and contemporary art programs, along with various national Tet rituals.
The event features over 150 booths exhibiting a diverse range of Vietnamese products and specialties from different regions.

Many tourists gather to observe artisans wrapping and cooking “banh chung” (a square glutinous rice cake), a traditional dish during the Tet holiday.
A special attraction of the festival is a calligraphy market where calligraphers, dressed in “ao dai” (Vietnamese traditional long dress), sell calligraphy works written in black and yellow ink on red paper.
Visitors also have the opportunity to participate in traditional folk games such as stilt walking, tug of war, blindfolded clay pot breaking, and mandarin square capturing.
A booth showcasing “To He” (toy figurines) attracts the attention of foreign visitors.
The festival will run until January 21 and is expected to attract more than 80,000 domestic and foreign visitors.