The event, organized by young enthusiasts of Vietnamese traditional costumes, showcased various traditional garments including nhat binh (square-collared garb), ngu than (a five-paneled aristocratic gown from the 19th and early-20th centuries), and ao dai (Vietnam’s traditional long gown), among others, as well as traditional hats.

Foreign tourists were impressed by young people dressed in unique and colorful traditional outfits. Many of them used their smartphones or cameras to capture the essence of the event, which was filled with Vietnamese culture.

Nguyen Nga, a member of the organizing board, explained that the aim of the event was to promote Vietnamese traditional costumes to the public. While ao dai is already well-known, many people are not familiar with other types of traditional costumes, which are also valuable parts of the country’s heritage, Nga added.

Daniel, a British tourist, expressed his excitement when he came across the event during his stroll in Hanoi. It was the first time he had seen such a large gathering of people wearing Vietnamese traditional costumes. Initially, he stopped and took photos out of curiosity, but soon he learned from his Vietnamese friends that these were traditional costumes. Daniel said, “I was fascinated by these costumes. I love Vietnam’s ao dai.”

Pham Thi Hien, a 76-year-old Hanoi resident, donned an ao dai for the Hanoi Tourism Ao Dai Festival 2023. She praised the young people for their efforts in studying and reviving traditional costumes. As a proud Hanoian, she always wears ao dai for all festivals.

The event attracted the attention of international visitors in Hanoi, who were captivated by the variety of Vietnamese traditional costumes on display.