Visit Vietnam Year 2024: Dien Bien – Revolutionizing the Tourism Industry

Dien Bien 2024 - Visit Vietnam Year, with the theme "Glorious Dien Bien - Infinite Experiences," aims to stimulate the local socio-economic growth and support the development of tourism in the country, according to Vice Chairman Vu A Bang of the Dien Bien provincial People's Committee.

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The province will host 28 out of 169 programs and activities throughout the year, said Bang.

The highlight of the year is the Ban (Bauhinia) Flower Festival which is scheduled to take place on March 16, he said, adding that there will also be a special art program and a high-altitude fireworks display on May 6 evening and a ceremony to mark the 70th anniversary of the Dien Bien Phu victory on May 7.

Besides cultural tourism resources associated with key relic sites in the locality such as the headquarters of Dien Bien Phu – Muong Phang Campaign, A1, C1, D1 and E1 hills and the central area of the French stronghold, Dien Bien province is creating a highlight for the northwest region with various new tourism products, exploiting the strength of natural resources.

The provincial Department of Culture, Sports and Tourism said that in recent years, Dien Bien has worked with many travel agencies to build new tourism products with regional linkages, such as Caravan (self-driving tour) on Hanoi – Son La – Dien Bien route and Ban flower season tour.

Vice Chairman of the Vietnam Travel Association Phung Quang Thang suggested that Dien Bien province needs to soon connect with travel agencies to have a strategy for promoting local tourism products to exploit the large tourist flow.

According to the head of the Travel Department at the UNESCO Travel Club, Director of VietSense Travel Company Nguyen Van Tai, from this month, tourists booking services to Dien Bien will increase, including a large number of tourists from Hanoi. To allow tourists to have a longer experience, Dien Bien province needs to strengthen links with provinces in the northwest region, building interline tourism products starting from Hanoi.

Responding to Visit Vietnam Year – Dien Bien 2024, as well as welcoming the number of tourists coming to this province, airlines have increased flights from Hanoi to Dien Bien. National flag carrier Vietnam Airlines has doubled its frequency to two flights a day on the route connecting the capital city of Hanoi and the northwestern province of Dien Bien from March 6 to 30. Vietjet airline has opened a direct flight between Hanoi and Dien Bien from March 1.

Visit Vietnam Year – Dien Bien 2024, which will open on March 16, is expected to attract a large number of tourists to Dien Bien. The locality aims to receive 1.3 million visitors and rake in VND2.2 trillion (US$89.32 million) from tourism.

Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy said that Visit Vietnam Year – Dien Bien 2024 will not only boost the local tourism sector but also contribute to enhancing the attractiveness of Vietnam tourism to international visitors. Thus, it is necessary for Dien Bien province to quickly overcome shortcomings in terms of infrastructure, accommodations, and human resources and conduct a dissemination campaign so that ethnic communities can join in the event, luring more domestic and foreign tourists to Dien Bien in particular and Vietnam in general, she said.