The event is one part of the “Ao Dai-Vietnam’s Cultural Heritage” programme which is held to mark 90 years since the founding of the Vietnam Women’s Union and 110 years since the launch of International Women’s Day on March 8.

To mark these occasions, a wide range of activities are to be launched nationwide between March 2 and 8. Some of the events include a branch of the Vietnam’s Union in Bac Kan province launching an online photo contest on the Ao Dai, whilst in the central province of Quang Binh women are being encouraged to wear an Ao Dai to work in response to the programme.

Elsewhere, women in Thanh Hoa province are being encouraged to wear an Ao Dai to any events, with Hoi An City receiving 368 photographs through their website for an Ao Dai photo contest that will feature an awards ceremony in late March.