The award presentation ceremony recently took place in Dubai.

In addition to the title obtained in 2019, 2020, and 2022, this latest award highlights the outstanding global value and attractiveness of the country’s cultural heritage to the international community, according to the authority.

This year, several destinations in Vietnam also received various awards.

Among them, Hanoi was named the World’s Leading City Break Destination, while Phu Quoc in the Mekong Delta province of Kien Giang claimed the title of World’s Leading Nature Island Destination. Moc Chau in the northwestern province of Son La was recognized as the World’s Leading Regional Nature Destination, Ha Nam province as the World’s Leading Regional Cultural Destination, and Tam Dao in the northern province of Vinh Phuc as the World’s Leading Town Destination.

The title of World’s Leading Heritage Destination continues to affirm Vietnam’s potential and attractiveness in terms of natural resources and its rich cultural heritage. It will further promote the country’s tourism image to the international community and showcase the local people’s efforts in preserving and promoting heritage values, according to the VNAT.

VNAT Deputy Director Ha Van Sieu emphasized that cultural heritage is a highly appealing tourism asset, particularly for international travelers. The tourism sector recognizes cultural heritage as an essential pillar of tourism development and the establishment of Vietnam’s tourism brand.

Heritage-based tourism in destinations like Hue, Hoi An, Ha Long, Trang An, and Hanoi has created employment and income opportunities for many locals, while also fostering mutual understanding, respect for cultural diversity, and cultural exchange. The revenue generated from this form of tourism is also reinvested in heritage preservation, restoration, honoring, and management.

Heritage tourism has made a substantial contribution to the preservation and sustainable development of cultural heritage, he added.