Vietnam Int’l Travel Mart set for May

The annual Vietnam International Travel Mart (VITM) 2021 will take place in Hanoi from May 5 to 8 with the theme “New Normal - New Opportunities”, a press conference in the capital on April 5 heard.

Vietnam Int’l Travel Mart set for May
Illustrative photo. (Source: VNA)

As of March 31, around 450 exhibitors from 40 cities and provinces in Vietnam and four regional countries – Thailand, the Republic of Korea, Japan, and Taiwan (China) – had registered to set up some 350 booths at the trade fair, according to the Vietnam Tourism Association (VITA).

The gathering will provide an opportunity for the tourism industry to boost travel demand and for participating travel businesses and localities nationwide to promote their products and tourist attractions.

Speaking at the press conference, VITA Vice President Vu The Binh said COVID-19 has taken a heavy toll on the global economy, with tourism being among the hardest-hit.

The pandemic caused losses of some 20 billion USD in Vietnam’s tourism sector last year, he said, adding that this year’s theme is to demonstrate that the industry is facing the pandemic in a more proactive manner to overcome the difficulties and rebound.

Two seminars on tourism workforce in the “new normal” and golf tourism will be held on the sidelines of the fair.

Prior to VITM, a national domestic travel forum will be organised by VITA in the northern province of Ninh Binh, host of the National Tourism Year 2021, on April 14 and 15, where attendees will discuss the importance of the domestic market in reviving tourism as well as measures to boost domestic travel.

On April 20, Ninh Binh will also host the launch ceremony of the Visit Vietnam Year 2021, themed “Hoa Lu – Thousand-year Ancient Capital”.