Technology Transforms Tourist Behavior and Business Models
Vietnam’s tourism industry recognizes the pivotal role of technology, specifically artificial intelligence (AI), in its sustainable development. This is especially prominent as the country aims to attract 22-23 million international visitors by 2025.
Destinations are now enriched with augmented reality (AR) and virtual reality (VR) technologies, along with smart interactive stations (TapQuest). These innovations offer visitors immersive and lifelike experiences. Many businesses have integrated AI across various operations, including hotel management, online booking, personalized itinerary planning, and optimized destination promotion. As a result, they can create targeted smart marketing strategies that resonate with the right potential customers.
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The National Museum of History has implemented an e-ticket system. |
Esperantotur and Service Joint Stock Company (Esperantotur) are leveraging Industry 4.0 technologies, with a focus on AI, to streamline workflows, reduce costs, and enhance service quality. They have successfully applied AI in online booking, destination promotion, and accommodation services, making tourism services more accessible to customers.
Asia Sun Travel Joint Stock Company has also embraced AI in its media strategy and tourism product design. Additionally, they have introduced robots into hotel and restaurant operations, enriching customer experiences and enhancing operational efficiency.
While some large enterprises have led the way in digital transformation, many small- and medium-sized tourism businesses are lagging. According to Vu The Binh, President of the Vietnam Tourism Association, approximately 17,000 to 18,000 out of 40,000 tourism businesses in Vietnam have yet to fully embrace digital transformation. He emphasizes that while this presents a challenge, it also offers a unique opportunity for these businesses to harness the power of technology and achieve a breakthrough.
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Foreign visitors queue at the e-ticket entrance to the President Ho Chi Minh Relic Site. |
VITM Hanoi 2025 Accelerates Tourism Digital Transformation
To further accelerate digital transformation in the tourism sector, the Vietnam National Authority of Tourism (VNAT) has been developing a smart tourism ecosystem. This ecosystem is designed to support government management, tourism business operations, and enhance visitor experiences, aiming for consistency across the industry. Key components include the Vietnam tourism database system, a tourism statistics reporting platform, the national tourism app “Vietnam Travel,” the VietCard smart tourism card, tourism management and business applications, and electronic ticketing systems.
According to the VNAT, these shared digital platforms form a comprehensive ecosystem that supports administration, business activities, and improves tourist satisfaction. Widespread adoption of this system across the tourism sector will lead to enhanced efficiency in operations and management, along with greater convenience for tourists.
Moving forward, the VNAT will continue to promote technological application and digital transformation to improve tourism management, promotion, business operations, and tourist experiences. The focus will be on establishing a consistent smart tourism ecosystem that supports state management, tourism business operations, and the overall experience of visitors across Vietnam.
Vietnam, US Bolster Academic Collaboration
The educational partnership between the United States and Vietnam is thriving, with an impressive 30,000 Vietnamese citizens choosing to study in the US. This accounts for a significant proportion of the 200,000 Vietnamese students pursuing their education abroad. In the 2022-2023 academic year, Vietnam’s presence in US classrooms rose to new heights, with a 5.7% increase in student numbers, securing the country’s position as the fifth largest sender of international students to the United States.
The Rise of Vietnamese Tech: Unlocking the Potential of Capital Markets for “Unicorn” Startups
According to Le Quoc Minh, a prominent figure in Vietnam’s political and media landscape, a robust capital market is the linchpin to propelling Vietnamese technology enterprises onto the global stage. Minh, who holds several influential positions, including Member of the Party Central Committee (PCC) and Editor-in-Chief of the esteemed Nhan Dan Newspaper, underscores the critical role of financial might in fostering innovation, creativity, and ultimately, breakthrough success for the nation’s tech sector. With his expertise spanning communications, education, and mass mobilization, Minh’s insights highlight the interplay between strong financial backing and the potential for Vietnamese tech companies to thrive in international markets.
Revolutionizing Innovation: Vietnam-US Universities Embrace the Power of Strategic Partnerships
Addressing a gathering of leaders from 21 prominent US universities at a high-level meeting in Hanoi on March 31, Prime Minister Pham Minh Chinh emphasized the pressing need for result-oriented cooperation, transcending mere memorandums. Prime Minister Pham Minh Chinh engages in discussions with US university leaders during their visit to Vietnam for the International Academic […]
AI-Powered Disaster Forecasting: Unlocking the Future of Emergency Preparedness
In the realm of disaster forecasting, we’ve witnessed a remarkable evolution. Once heavily reliant on human experience and intricate mathematical models, the field has now embraced the transformative power of AI. This cutting-edge technology is ushering in a new era, revolutionizing the way we predict and respond to potential catastrophes. With AI at the forefront, we’re empowered to make more accurate and timely forecasts, ultimately enhancing our resilience in the face of natural disasters.
The Digital Literacy Revolution: Unveiling the Ultimate Platform for an Inclusive Digital Future
THE HANOI TIMES — On March 26, Prime Minister Pham Minh Chinh inaugurated a platform for the Binh dan hoc vu so (Digital Literacy for All) movement in Hanoi, underscoring its potential to bridge the digital divide, especially in remote and underserved areas. As a key component, the Ministry of Science and Technology will introduce […]
