Hanoi Tourism Boom: A Vibrant Cultural Experience
Hanoi is gearing up for a tourism boom, with expectations to generate VND130 trillion (US$5.1 billion) in revenue this year. The city anticipates welcoming 31 million visitors, including 7.5 million international travelers, who will contribute to this significant economic boost.
Immerse yourself in Hanoi’s rich cultural heritage with traditional performances at the Old Quarter Cultural Exchange Center. Photo: Hoai Nam/The Hanoi Times
Hanoi’s strategic plan for the year focuses on seven key areas to elevate the city’s appeal. These include cultural events, luxurious travel experiences, international outreach, and a strong emphasis on digital transformation.
One of the unique features of Hanoi’s strategy is encouraging domestic travelers to indulge in premium services offered by four- and five-star hotels. Promotional packages will be designed to stimulate high-end spending and enhance the overall travel experience. Travel agencies and transportation companies will also play a crucial role by offering convenient city tours and exciting promotions.
The city will come alive with a series of flagship festivals, including the Tourism Gifts Festival, Ao Dai Festival, and Autumn Festival. These events will showcase Hanoi’s vibrant culture and reinforce its image as a destination that seamlessly blends tradition with contemporary attractions.
Hanoi’s Tourism Gift Festival attracts international visitors, showcasing the city’s unique handicrafts. Photo: Hoai Nam
On the international front, Hanoi is committed to strengthening ties with other capitals and key markets. The city will have a prominent presence at major trade shows such as ITB Asia in Singapore, IMEX Frankfurt in Germany, and Top Resa in France. Tourism promotion programs will span across Europe and Asia, and coordinated campaigns with airlines and local partners will invite international travel agencies and media to discover Hanoi’s handicraft villages and locally crafted products.
Hanoi’s digital presence is also set to make a significant impact. Social media campaigns will be strategically executed on platforms like Facebook, YouTube, and TikTok, as well as Vietnam Television and national airlines. A tourism photo contest will add to the excitement, commemorating the 65th anniversary of Vietnam’s tourism sector.
The city is accelerating its digital transformation in tourism management and marketing. Smart audio guides, AI-powered content, interactive maps, and virtual reality tools will be integrated into tourism services, offering visitors an enhanced and immersive experience. Additionally, data from tourism sites and businesses will be digitized and centralized for efficient management.
Ensuring a warm and welcoming environment for visitors remains a top priority. Information booths will be readily available in the Old Quarter and major attractions, and post-service inspections, safety coordination, and environmental hygiene measures will be implemented. Hanoi’s Department of Tourism will lead the collective efforts across sectors to guarantee a seamless and enjoyable experience for all visitors.
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