According to Jen Sta. Ana, Vietnamese coffee has been present in the Philippines for a while, but it is currently experiencing a surge in popularity. This information was shared with Tuoi Tre News.

Vietnamese coffee is renowned in the Philippines for its robust and intense flavor. The preparation and presentation of Vietnamese coffee are highly regarded for their aesthetic appeal.

In addition to her professional role as a registered nurse, Sta. Ana, hailing from Pasig City, utilizes her Facebook page Sand Under My Feet to engage with over 11,000 followers, sharing her preferred dining establishments, travel recommendations, and beauty insights.

Our dedication to providing the best quality Vietnamese coffee is unwavering. We are committed to serving you an authentic experience, from the unique flavor profile of our coffee beans to the traditional brewing methods we employ. You can trust that our coffee is true to its origins and crafted with the highest level of care. Join us in savoring the rich, bold flavors that only authentic Vietnamese coffee can deliver.

In October, Sta. Ana shared an update regarding Drip Kofi, a prominent Philippine coffee brand that offers a range of authentic Vietnamese coffee options at its 18 branches located throughout Luzon and Manila.

“A few weeks ago, I had the pleasure of sharing a delicious lunch with two of my friends. As luck would have it, we stumbled upon a visually appealing café that happened to serve an outstanding selection of strong and flavorful authentic Vietnamese coffee,” she shared enthusiastically.

A sign of Drip Kofi is seen in this supplied photo.

A sign of Drip Kofi is seen in this supplied photo.

Ca phe sua da is one of the most popular items on the menu at Drip Kofi. This Vietnamese iced coffee with sweetened condensed milk is a customer favorite.

Jizelle Bernardino, the founder of Drip Kofi, expressed the company’s commitment to providing outstanding coffee experiences through the delivery of high-quality products and exceptional customer service.

Drip Kofi aims to establish itself as the foremost supplier of premium Vietnamese coffee in the industry. We aspire to create opportunities and establish a strong presence throughout the country, with a commitment to perfection and authenticity. Our mission is to introduce the unique flavors of Vietnamese coffee, one carefully brewed cup at a time, using the traditional phin (Vietnamese-style metal filter).

Bernardino developed a deep appreciation for Vietnamese coffee after working as a teacher in Ho Chi Minh City for five years.

“When I was working in Vietnam, I frequently sent coffee to my family and friends in the Philippines. It was during this time that I recognized the potential to introduce the exceptional Vietnamese coffee to the Filipino community,” she expressed.

In 2018, Bernardino returned to the Philippines and successfully launched Drip Kofi in her hometown. From a humble stall in a market in Tatay, Rizal Province, the brand has rapidly expanded and now boasts nearly 20 locations in just a few years.

“We have a direct sourcing approach for our coffee, importing it directly from Vietnam and skillfully crafting it into our signature beverages,” explained Bernardino. She further mentioned that her company invests VND100-150 million (US$4,266-6,399) every month in procuring Vietnamese coffee beans.

Bernardino is not the sole Filipina who has introduced a profound fondness for Vietnamese coffee to the Philippines.

In September 2021, Ly-An Luz Jalandoni, Rhoanne Belgira Beduria, and Chareese Angela Abat established their own Vietnamese coffee brand in Iloilo. This brand focuses on delivering exceptional Vietnamese coffee experiences.

Jalandoni and Beduria have accumulated a considerable amount of teaching experience as primary-age educators in an international school located in Ho Chi Minh City.

During that period, Jalandoni had the pleasure of welcoming his cousin, Abat, who joined him in developing a deep appreciation for Vietnamese coffee and culture.

The brand, Saigon Brewers, initially focused on retailing specialty Vietnamese coffee beans and pre-made cold brew. These products were sold through our online platform and showcased at various local pop-up events.

Beduria later left the Philippines to pursue further education in Canada, while Jalandoni and Abat made the decision to transition their online retail business into a physical coffee shop.

After diligently attending coffee training workshops, engaging with renowned coffee experts, and actively participating in the Iloilo Specialty Coffee Community Group, they proudly inaugurated their new café in September 2022.

Jalandoni stated that what motivates their team is the genuine nature of their product and the distinct method they use to brew their coffee with a phin. This process allows them to achieve a true and authentic taste that embodies the essence of Vietnamese coffee.

“After experiencing the quality and effectiveness of our products, customers quickly became loyal patrons, forming lasting connections that transformed them from mere customers to trusted friends, and ultimately, cherished members of our extended family.”

Ly-An Luz Jalandoni (right) and Chareese Angela Abat pose while making Vietnamese coffee at Saigon Brewers in this supplied photo.

Ly-An Luz Jalandoni (right) and Chareese Angela Abat pose while making Vietnamese coffee at Saigon Brewers in this supplied photo.

Saigon Brewers has quickly become a prominent player in the Iloilo coffee community since its opening.

Jalandoni explained, “Our establishment has become the preferred destination for individuals who find themselves working or studying extended hours. Our coffee is a vital source of energy for them, particularly because we provide a significantly strong brew compared to other cafés.”

According to Jalandoni, approximately 90% of Saigon Brewers’ customer base consists of Filipinos, while 5% are Vietnamese, and the remaining customers hail from various countries around the globe.

Many customers visit our café specifically for the experience of being transported to Vietnam with a cup of our exquisite handmade phin coffee.

Customers are seen having coffee at Saigon Brewers in this supplied photo.

Customers enjoy coffee at Saigon Brewers in this supplied photo.

For customers who are unable to visit Saigon Brewers, there is no need to worry about satisfying their craving for Vietnamese coffee.

According to Jalandoni, “Ca Phe Sua Da” is a widely favored beverage offered at coffee shops throughout the Philippines. These establishments prepare this drink using either local beans for their espresso shots or other manual brewing methods, such as pour-overs, as the foundation for their black coffee base (Americano plus condensed milk).

Marketability

Ponte Cafe, located in Pontevedra, Capiz in the Visayas region, is a renowned establishment that specializes in offering a wide variety of coffee drinks sourced from different countries. With a diverse range of options available, our best-selling beverage is Vietnamese coffee. Kisha Ann Uygen, a 22-year-old entrepreneur, takes pride in owning and managing Ponte Cafe.

“We made the decision to include Vietnamese coffee in our menu based on our belief in its potential market demand,” she explained.

“It offers cost-effective alternatives compared to locally sourced or imported espresso coffee beans of equivalent quality. Additionally, its simple preparation method requires minimal equipment and ingredients. Combined with its delightful taste, this coffee selection proves highly advantageous for businesses.”

Kisha Ann Uygen, owner of Ponte Café, brews Vietnamese coffee with phin filter in this supplied photo.

Kisha Ann Uygen, owner of Ponte Cafe, brews Vietnamese coffee with a ‘phin’ filter in this supplied photo.

According to Uygen, her café is frequented by people of all ages who are eager to experience the distinct flavors of Vietnamese coffee.

The beans used in our coffee drinks are carefully imported from Vietnam. Each Vietnamese coffee is brewed using a traditional phin filter, allowing our customers to truly savor the authentic taste and experience of Vietnamese coffee.

According to Jackie Vuong, the founder of the renowned coffee brand caphesach.org, there is a warm reception for Vietnamese coffee in the vibrant coffee market of the Philippines. Caphesach.org supplies high-quality coffee to its partners in the Philippines.

According to Vuong, the Filipino culture embraces the consumption of sweet treats, making coffee with milk or condensed milk a popular choice.

In addition, Manila is home to numerous night shift call centers, resulting in a significant demand for caffeine.

In July, Vuong organized a workshop in Manila on brewing coffee using a phin filter, which successfully attracted over 40 attendees.

Jackie Vuong (standing) introduces Vietnamese coffee at a workshop in Manila in July 2022 in this supplied photo.

Jackie Vuong (standing) introduces Vietnamese coffee at a workshop in Manila in July 2022 in this supplied photo.

According to Vuong, Vietnamese coffee is currently being processed with great expertise, resulting in a remarkably distinct flavor.

Additionally, Vietnamese robusta coffee offers a unique taste profile that combines bitterness with a delightful sweetness and a hint of sourness. It boasts natural fruity flavors such as orange, jackfruit, tangerine, and more, without the need for any artificial additives.

The Vietnamese coffee industry has a significant advantage in terms of price compared to other coffee exporting countries. The cost is relatively lower while maintaining excellent quality and efficient transportation.

Join us for a unique coffee workshop where you will learn the art of brewing the perfect cup of coffee. Discover the secrets behind creating rich and flavorful coffee through a hands-on, interactive experience. Our expert instructors will guide you through the entire process, from selecting the finest beans to brewing techniques. Don’t miss this opportunity to enhance your coffee brewing skills and indulge in the world of coffee connoisseurship.

The influence of Vietnamese coffee culture can now be observed not only in local coffee shops across the Philippines but also within educational institutions.

In September, the Ateneo Center for Asian Studies (ACAS) at Ateneo de Manila University organized a workshop to highlight the intricacies of Vietnamese coffee culture and the traditional phin filter brewing method.

“The process begins by carefully placing the Vietnamese coffee beans in a coffee filter and applying gentle pressure to extract its flavors. This filter is carefully positioned above a cup or glass filled with condensed milk, which beautifully merges both creamer and sweetener. As hot water is poured over the filter, the sumptuous coffee gradually drips into the awaiting cup, creating a truly captivating experience. ACAS flawlessly documented this event through their captivating Instagram account.”

According to Violet B. Valdez, the executive director of ACAS, the coffee lecture-demonstration was conceived by Thị Sen Huỳnh Kagahastian, a distinguished Vietnamese-language lecturer.

The program was designed for a select group of individuals, primarily Sen’s students who are enrolled in a specialized class for Philippine Navy staff. However, several faculty members involved in Asian studies and the esteemed School of Social Sciences Dean, Dr. Saloma-Akpedonu, were also in attendance.

“Many attendees were already familiar with the renowned reputation of Vietnamese coffee, particularly its exceptional strength, and were eager to discover the secrets behind its unique flavor and learn the art of preparing coffee in the Vietnamese tradition,” shared Valdez.

Like us on Facebook or follow us on Twitter to stay updated with the latest news about Vietnam!

Vietnamese coffee has become increasingly popular in urban areas across the Philippines, following the return of young Filipinos who have worked abroad and brought with them this delectable Vietnamese specialty.

According to Jen Sta. Ana, Vietnamese coffee has been present in the Philippines for a while now, but it is currently experiencing a surge in popularity. Sta. Ana shared this information with Tuoi Tre News.

Vietnamese coffee is highly regarded in the Philippines for its robust and intense flavor, as well as its aesthetically pleasing preparation and presentation.

Sta. Ana, a registered nurse from Pasig City, is not only dedicated to her job but also shares her passion for the culinary world, travel, and beauty with over 11,000 followers on her Facebook page Sand Under My Feet.

Our company is dedicated to providing our customers with the highest quality, truly authentic Vietnamese coffee. We are proud to source our coffee beans directly from Vietnam, ensuring that our customers can experience the unique flavors and aromas that make Vietnamese coffee so special. With a commitment to quality and customer satisfaction, we strive to deliver the best Vietnamese coffee to coffee lovers around the world.

In October, Sta. Ana Posted about Drip Kofi

Drip Kofi is a renowned Philippine coffee brand that offers an exquisite selection of authentic Vietnamese coffee. With its presence felt across Luzon and Manila, Drip Kofi has successfully established 18 branches, delighting coffee enthusiasts with their exceptional brews.

“A few weeks ago, I had the pleasure of joining two friends for a delightful lunch. To our delight, we discovered a charming café boasting aesthetically pleasing surroundings. This establishment was known for its bold and authentic Vietnamese coffee, truly delivering a strong and invigorating flavor,” she shared.

A sign of Drip Kofi is seen in this supplied photo.

A sign of Drip Kofi is seen in this supplied photo.

One of Drip Kofi’s best-selling items is the “Ca phe sua da” (Vietnamese iced coffee with sweetened condensed milk).

“We strive to deliver unmatched coffee experiences through our commitment to providing superior products and exceptional customer service,” explained Jizelle Bernardino, the founder of Drip Kofi.

Drip Kofi aims to establish itself as the foremost supplier of Vietnamese coffee within the industry, through the creation of diverse opportunities and a widespread presence nationwide. Our mission is to make an impact, one bean and one traditional Vietnamese-style metal filter, known as a “phin,” at a time.

During Bernardino’s five-year tenure as a teacher in Ho Chi Minh City, her passion for Vietnamese coffee was ignited.

“When I was working in Vietnam, I frequently had the pleasure of sending coffee to my loved ones in the Philippines. This experience made me realize the immense potential to introduce and appreciate the exceptional quality of Vietnamese coffee to the Filipino community,” she expressed.

In 2018, Bernardino returned to the Philippines and launched Drip Kofi in her hometown. She successfully expanded the brand from a small stall in a market in Tatay, Rizal Province to a rapidly growing chain with nearly 20 locations within just a few years.

“At our company, we proudly source our coffee directly from Vietnam and meticulously craft it into delightful beverages,” Bernardino elaborated. She further mentioned that our company dedicates VND100-150 million (US$4,266-6,399) monthly towards procuring high-quality Vietnamese coffee beans.”

There are other Filipino individuals who have also embraced a fondness for Vietnamese coffee and introduced it to the Philippines.

In September 2021, Ly-An Luz Jalandoni, Rhoanne Belgira Beduria, and Chareese Angela Abat proudly launched their own coffee brand specializing in Vietnamese coffee in the vibrant city of Iloilo.

Jalandoni and Beduria have accumulated extensive experience as primary-age teachers at an esteemed international school in Ho Chi Minh City.

During that time, Jalandoni’s cousin, Abat, had the opportunity to visit them. It was during this visit that both of them developed a deep appreciation for Vietnamese coffee and its rich cultural heritage.

Saigon Brewers, a renowned brand, initially focused on selling specialty Vietnamese coffee beans and convenient ready-to-go cold brew online as well as through local pop-up events during its initial months.

Beduria eventually left the Philippines to pursue further education in Canada, while Jalandoni and Abat made the strategic decision to transition their online retail business into a physical coffee shop.

After engaging in comprehensive coffee training workshops, networking with esteemed coffee experts, and actively participating in the Iloilo Specialty Coffee Community Group, they successfully inaugurated their new café in September 2022.

“Our passion for our product lies in its authenticity and the unique brewing method we use with a phin. This meticulous process allows us to achieve the genuine and distinct taste of Vietnamese coffee,” stated Jalandoni.

“After experiencing the exceptional quality of our products, our customers quickly transitioned from being first-time buyers to loyal patrons. Over time, these connections deepened further, transforming our customers into trusted friends and, ultimately, integral members of our extended family.”

Ly-An Luz Jalandoni (right) and Chareese Angela Abat pose while making Vietnamese coffee at Saigon Brewers in this supplied photo.

Ly-An Luz Jalandoni (right) and Chareese Angela Abat pose while making Vietnamese coffee at Saigon Brewers in this supplied photo.

Saigon Brewers has quickly become a popular destination for coffee lovers in Iloilo.

According to Jalandoni, our establishment has gained a reputation as the preferred destination for individuals who find themselves working or studying long hours. Our high-quality coffee plays a pivotal role in keeping them energized, as we proudly serve a robust brew that surpasses the offerings found at other shops.

According to Jalandoni, approximately 90% of Saigon Brewers’ clientele consists of Filipino customers, while 5% are Vietnamese, with the remaining portion comprising individuals from various other nations globally.

The café attracts customers who seek to experience the taste of Vietnam through its handcrafted phin coffee.

Customers are seen having coffee at Saigon Brewers in this supplied photo.

Customers enjoy coffee at Saigon Brewers in this supplied photo.

Customers who are unable to visit Saigon Brewers can still enjoy their favorite Vietnamese coffee without any concerns.

According to Jalandoni, “ca phe sua da” is a highly sought-after beverage available at coffee shops throughout the Philippines. These establishments may utilize local beans for their espresso shots, which serve as the foundation for their black coffee selection (Americano with condensed milk). Alternatively, they may also employ various manual brewing methods, such as pour-overs, to craft this delectable drink.

Marketability

Ponte Cafe, located in Pontevedra, Capiz Visayas, is known for its specialty in offering a wide selection of coffee beverages sourced from different countries. Amongst our range, the Vietnamese coffee stands out as our most popular drink,” shared Kisha Ann Uygen, the 22-year-old proprietor of Ponte Cafe.

“We made the strategic decision to feature Vietnamese coffee on our menu due to its strong market potential,” she explained.

“It offers an affordable alternative compared to both locally sourced and imported high-quality espresso coffee beans. With its simple preparation requiring minimal equipment and ingredients, it provides a convenient choice for business owners. Moreover, when combined with its delightful flavour, it proves to be a lucrative option for the industry.”

Kisha Ann Uygen, owner of Ponte Café, brews Vietnamese coffee with phin filter in this supplied photo.

Kisha Ann Uygen, owner of Ponte Cafe, brews Vietnamese coffee with a ‘phin’ filter in this supplied photo.

According to Uygen, people of all ages come to her café to experience the unique taste of Vietnamese coffee.

The beans utilized by the coffee shop are imported from Vietnam. Each Vietnamese coffee beverage is meticulously brewed using a traditional phin filter, emphasizing an authentic taste and an immersive cultural experience.

According to Jackie Vuong, the founder of caphesach.org, a coffee brand that supplies coffee to partners in the Philippines, the market for Vietnamese coffee in the Philippines is highly receptive.

According to Vuong, Filipinos have a strong preference for sweet food, particularly beverages like coffee with milk or condensed milk.

In addition, Manila is home to numerous Call Centers that operate during nighttime, resulting in a significant demand for caffeine.

In July, Vuong successfully organized a workshop in Manila on the art of brewing coffee using a traditional phin filter, drawing a crowd of over 40 enthusiastic participants.

Jackie Vuong (standing) introduces Vietnamese coffee at a workshop in Manila in July 2022 in this supplied photo.

Jackie Vuong (standing) introduces Vietnamese coffee at a workshop in Manila in July 2022 in this supplied photo.

“Vietnamese coffee has undergone significant processing improvements, resulting in a more exceptional taste,” stated Vuong.

The Vietnamese robusta coffee has a unique flavor profile which includes a pleasant bitterness, enhanced by a sweet and slightly sour aftertaste. It also boasts fruity notes of orange, jackfruit, and tangerine, among others. What sets it apart is that these flavors are naturally occurring, without the need for any artificial flavorings.

The price of Vietnamese coffee presents a notable advantage as it remains competitive when compared to other coffee exporting nations. Nevertheless, it does not compromise on quality or transportation standards.

A Special Coffee Workshop

The rich and vibrant Vietnamese coffee culture has successfully permeated beyond coffee shops in the Philippines, extending its influence even into educational institutions.

In September, the Ateneo Center for Asian Studies (ACAS) at Ateneo de Manila University hosted a workshop aimed at familiarizing participants with Vietnamese coffee culture and the traditional phin filter brewing method.

“The process of preparing Vietnamese coffee begins by placing ground coffee beans in a filter and squeezing it. Next, the filter is placed on top of a cup or glass filled with condensed milk, which acts as both a creamer and sweetener. Hot water is then poured over the filter, causing the coffee to drip into the cup. This delightful ritual was captured and shared by ACAS on their official Instagram account.”

According to Violet B. Valdez, the Executive Director of ACAS, the coffee lecture-demonstration was conceived by Thị Sen Huỳnh Kagahastian, a lecturer specializing in Vietnamese language.

The program was originally intended for a select group consisting mainly of Sen’s students who are enrolled in a special class for staff members of the Philippine Navy. However, there were also faculty members involved in Asian studies and the esteemed Dean of the School of Social Sciences, Dr. Saloma-Akpedonu, in attendance.

Valdez explained that the majority of the audience was already knowledgeable about the renowned qualities of Vietnamese coffee, particularly its strength. As a result, they were highly interested in understanding the reasons behind its uniqueness and learning how to brew coffee in the traditional Vietnamese fashion.

Stay updated with the latest news about Vietnam by connecting with us on Facebook and Twitter.