The lively display gives locals and tourists plenty of opportunities for photoshoots as Tet is just a week away.

The 155-meter long S-shaped street, covering an area of 2,800 square meters in Tay Bac urban area in Rach Gia City, the capital of Kien Giang Province, was packed with revelers on Sunday morning.

One of the standout features of the apricot blossom street in Kien Giang Province are the miniature displays that capture the essence of past Tet traditions.

Representatives of the Kien Giang Province administration cut the ribbon to inaugurate the apricot blossom street ahead of the 2024 Tet holiday. Photo: Chi Cong / Tuoi Tre

The captivating street, titled ‘Vietnamese Tet’s Essence,’ was created using tens of thousands of apricot and peach blossom branches, along with various special miniatures that embody the Tet atmosphere from three regions of Vietnam.

A calligraphy space, a booth selling various traditional cakes, an area with straw rolls, conical hats, and colorful lanterns all contribute to the beauty of the street.

The addition of a food area offering a diverse range of local specialties for sale further enhances the street’s charm.

Rach Gia resident Nguyen Xuan Kieu expressed her admiration for the apricot blossom street for the 2024 Lunar New Year, finding it visually striking and distinctive.

She shared that the decorations and Tet-themed miniatures not only convey the country’s cultural identity but also represent Vietnam’s unity and prosperity.

“I am thrilled and proud to witness the unveiling of the Vietnamese map-shaped apricot blossom street in the city during Tet,” Kieu remarked.

“After the COVID-19 pandemic, people’s lives have returned to normal, and the Vietnamese are now entering a new and vibrant spring season.”

The 2,800-square-meter apricot blossom street in Kien Giang Province, southern Vietnam, attracted crowds of locals and tourists on its opening day, February 4, 2024. Photo: H. Phuc / Tuoi Tre

Pham Thi Nhu Phuong, the CEO of CIC Group, the primary investor behind the street project, mentioned that with a cost of VND 3 billion (US$123,250), the street is designed to be a popular destination for photography and selfies during the most significant national holiday.

In addition to creating a festive atmosphere during Tet, the street aims to assert Vietnam’s sovereignty and territorial integrity while showcasing the country’s cultural identity to foreign tourists, emphasized Phuong.