Attendees of the event will have the opportunity to savor a total of 121 traditional Tet dishes from the north, central, and south regions.

The highlight of the festival will be an exhibition showcasing Tet feasts, along with captivating performances of traditional music. The event will also offer a range of Tet dishes from different parts of the country.

This year, there will be stalls displaying popular folk games and toys such as “to he” – toy figurines made from rice dough – and paper paintings.

Le Hoang Phuong, the fourth runner-up of Miss Grand International 2023; Le Nguyen Ngoc Hang, the second runner-up of Miss Intercontinental 2023; and Le Nguyen Bao Ngoc, the winner of Miss Intercontinental 2022, have been appointed as the festival’s ambassadors.

The festival is open to both domestic and international tourists, and it is expected to attract over 80,000 visitors this year.

The inaugural edition of the festival took place in 2020 and welcomed approximately 50,000 participants. However, it was disrupted in 2022 due to the impact of the COVID-19 pandemic. Nevertheless, the 2023 edition saw a significant turnout with nearly 70,000 visitors.