Co-organised by the Seoul Metropolitan Government and the Seoul Tourism Organization, the event will offer local visitors great experiences with Seoul-style fashion and beauty shows taking place.

Other activities include spectacular performances from popular K-Pop groups such as HIGHLIGHT (BEATS), dance groups HOOK (Street Woman Fighter), and female singer Hari Won.

Visitors can experience Seoul through a number of attractive activities, including enjoying the Seoul Beauty Show from top Hallyu hair and makeup artists, receiving detailed instructions on the makeup styles of famous Korean idols, and enjoying the Seoul Fashion Show.

As part of the event, the K-Pop Cover Dance Festival contest in Vietnam will thrill visitors with an array of skillful dance moves performed by eight teams. The winning team will have the chance to compete in the final of the 2022 K-Pop Cover Dance World Final Seoul contest to be held in the Republic of Korea.

In addition, those who love Korean culture and style also have the opportunity to take pictures with Seoul in the background in photo booths, dance to K-Pop songs under the instructions of trainers, and receive special gifts from the organising board.