The Vietnam Phở Festival 2023 organizing board, consisting of representatives from Tuoi Tre and Saigontourist Group’s chairman Pham Huy Binh, paid a visit to Mainichi, Tuoi Tre’s strategic partner, on the same day.
The festival, set to happen at Yoyogi Park – Keyaki Namiki, Tokyo on Saturday and Sunday, aims to introduce Vietnamese cuisine, particularly pho, to the world and bring the taste of homeland pho to overseas Vietnamese.
“Tuoi Tre and domestic businesses being able to hold an international event after the COVID-19 pandemic is truly admirable,” expressed Tanaka.
“Mainichi hopes that Tuoi Tre will support us in resuming our promotional activities to contribute to fostering bilateral ties,” he added.
|Pham Huy Binh (R), chairman of Saigontourist Group, hands a picture of lotus to Yoshiro Tanaka, deputy editor-in-chief of Mainichi. Photo: Quang Dinh / Tuoi Tre|
For the past few years, Tuoi Tre has provided Mainichi with media support for various events organized in Vietnam. Among them are the Vietnam Kizuna Ekiden relay marathon and the World Police Band Concert.
Chu shared that the collaboration between the two newspapers has greatly contributed to connecting the peoples of both nations since March 2011.
|Representatives of the organizing board of the Vietnam Phở Festival 2023 are pictured standing in front of the headquarters of Mainichi. Photo: Quang Dinh / Tuoi Tre|
Seven years since its inception, the Vietnam Phở Festival 2023 has started going international and selected Japan as its first overseas destination to spread the taste of Vietnam’s traditional dish to the Japanese.
The festival holds great significance as it serves as a tangible commemoration of the 50th anniversary of diplomatic relations between Vietnam and Japan.
Aside from introducing pho, Vietnam’s signature dish, to Japanese friends, the festival also acts as a platform to further connect the two countries through culinary culture, emphasized Chu.
Mainichi will play a role in spreading information about the event to Japanese readers and companies.
Tanaka mentioned that the latest issue published by Mainichi features a report on the sentiments shared by Japanese politicians and celebrities regarding the Vietnam Phở Festival 2023 and the 50th anniversary of Vietnam-Japan diplomatic relations.
|Tuoi Tre’s Editor-in-Chief Le The Chu (L) gives a gift to Nguyen Duc Minh, Deputy Chief of Mission-Minister at the Vietnamese Embassy in Japan. Photo: Quang Dinh / Tuoi Tre|
For many years, the two newspapers have joined forces to organize various economic, educational, and cultural events, such as the ‘Vietnamese market from the perspective of Japanese enterprises’ seminar in Ho Chi Minh City, the ‘M&A in Vietnam – Investment Attraction’ conference in Tokyo, the ‘Japanese technology-based Vietnamese farm produce’ conference, and the ‘Vietnamese and Japanese education’ seminar.
The representatives from both newspapers stated that there will be more cultural exchange programs launched in the future.
During the reception, Binh from Saigontourist Group introduced the firm’s ecosystem comprising 50 hotels, travel companies, golf courses, and tourism training facilities. He emphasized that the group is seeking cooperation opportunities in Japan.
Saigontourist Group has had extensive experience in organizing large-scale cultural and cuisine events, he added.
When meeting with the fest’s organizing board on the same day, Nguyen Duc Minh, Deputy Chief of Mission-Minister at the Vietnamese Embassy in Japan, shared that around 15 Vietnamese cultural festivals will kick off in Japan this year.
The Vietnam Phở Festival 2023 is the first festival about pho to be rolled out by a newspaper in collaboration with firms.
“Pho has become popular in Japan, so the festival is expected to attract crowds of Japanese people,” Minh said.
|The organizing board of the Vietnam Phở Festival 2023 poses for a photo in front of the headquarters of the Vietnamese Embassy in Japan. Photo: Tuoi Tre|
Many chefs and winners of the ‘Hoa Hoi Vang’ (Golden Star Anise) award, including Nguyen Tien Hai, Nguyen Tu Tin, and Pham Quang Duy, are scheduled to attend the Vietnam Phở Festival 2023, co-hosted by Tuoi Tre and Saigontourist Group.
The ‘Hoa Hoi Vang’ award is presented annually during the ‘Day of Pho’ event to honor pho chefs from across Vietnam.
Participating restaurants include Pho Dau, Pho Hai Thien, Hotel Majestic Saigon, Pho Phu Gia, Pho’S, Sen SASCO, Pho Ta, Binh Tay Food, Pho VGCC, and Pho Thin Bo Ho, among others.
The event is supported by the Vietnamese Embassy in Japan, the Vietnamese Ministry of Foreign Affairs, the Vietnam-Japan Friendship Association in Ho Chi Minh City, and Japanese partners.
The festival will be organized in association with national carrier Vietnam Airlines, Suntory Beverage & Food, Southern Airports Services Joint Stock Company (SASCO), Dai-ichi Life, and ALSOK.
Miss Intercontinental 2022 Le Nguyen Bao Ngoc is this year’s ambassador for the festival.