The Organizing Committee of “Phở Day 12-12” has announced the Vietnam Phở Festival 2023, an event aimed at introducing and promoting Vietnamese culinary culture to the world. The festival will be held at Keyaki Namiki in Tokyo, Japan. Tuổi Trẻ (Youth) Newspaper, Saigontourist Group, and the Vietnam-Japan Friendship Association of HCM City made the announcement on September 28.

The Vietnam Phở Festival 2023, with the theme “Harmonious Flavors: Enjoying and Exploring Vietnamese Culinary Culture,” is scheduled for October 7-8, 2023.

This event marks the seventh year of the “Phở Day 12-12” event and will feature participation from numerous Phở brands from different regions of Vietnam, including Phở Dậu, Bà Bán Phở Hai Thiền, Phở Phú Gia, Phở ‘S, Phở Sen SASCO, Phở Ta – Bình Tây Food, Phở Thìn Bờ Hồ, Phở from Majestic Saigon Hotel, Phở from Grand Saigon Hotel, and Phở from Golf Thủ Đức Club (VGCC).

In addition to showcasing the flavors of Phở, the Vietnam Phở Festival 2023 will also host various promotional activities such as Phở cake decoration demonstrations, discussions about the love for Vietnamese Phở, a creative contest for the Japanese to make Phở, exhibitions, and video screenings providing information and history about Phở.

Matsuo Tomoyuki, a culinary expert and the President of the Vietnam-Japan Culinary Culture Association, will serve as the ambassador of the Vietnam Phở Festival 2023. He will personally introduce Phở dishes and demonstrate how to make Phở.

Le The Chu, Editor-in-Chief of Tuổi Trẻ Newspaper and Co-Head of the Vietnam Phở Festival 2023 Steering Committee, emphasized the importance of promoting and enhancing the cultural and culinary values of Vietnam and their connection with other cultures and cuisines.

Phở can contribute to the promotion of Vietnam’s cultural images, economic potential, and tourism, both nationally and specifically in HCM City, Chu said.

Pham Huy Binh, Chairman of the Saigontourist Group’s Council and Co-Head of the Vietnam Phở Festival 2023 Steering Committee, stated that this is the first time the festival is organized on a large scale in Japan, and Saigontourist Group is determined to add its flavor to the rich melody of Vietnamese Phở.

The Saigontourist Group aims to promote Vietnamese cultural and culinary heritage worldwide and attract more Japanese tourists to Vietnam through the Vietnam Phở Festival 2023.

The Vietnam Phở Festival 2023 is a practical activity to promote exchanges and cultural ties as well as economic relations between Vietnam and Japan, especially in the context of celebrating the 50th anniversary of diplomatic relations between the two countries.