The idea was conceived by the Italian Ministry of Foreign Affairs and International Cooperation, designed by Studio Mario Trimarchi, and curated by Compasso d’Oro winners Odo Fioravanti, Giulio Iacchetti, and Francesca Picchi. The theme of “Created in Italy” represents a journey through Italian industrial design.

The show features a total of 31 groups of exhibits representing outstanding examples of Italian manufacture and technological innovation. They embody the inventive spirit, the search for new solutions, and the need to experiment and exceed the limits of materials.

The result of this quest for perfection is a characteristic that is inherent to Italian design: the combination of beauty and functionality, where taste for well-made objects goes alongside the purpose of improving people’s everyday life.

The 50th anniversary of Vietnam-Italy diplomatic ties will be celebrated with a special exhibition this year, recognizing the exceptional contributions of Italian companies to the advancement of the manufacturing industry in Vietnam. This event will pay homage to the great strides of progress that have been made in the two countries’ relationship.