Immersed in memories of subsidy period with Hanoi’s coffee shop

The coffee shop located behind the collective living quarter is decorated with yellow color and gadgets, which brings lots of memories in the subsidy period in Hanoi.

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Zum Coffee is located on the first floor of a collective living quarter, in a small alley of Vu Ngoc Phan street, Dong Da District, Hanoi. The facade of it is like many others with a small yard planting green trees. The architecture of this shop is almost unchanged based on the old house. It is only decorated some areas to serve customers.

Immersed in memories of subsidy period with Hanoi's coffee shop
Photo: Vn Express.
Immersed in memories of subsidy period with Hanoi's coffee shop
The barista covered with old wooden shutters. Photo: Vn Express.

From the entrance, to the left is the barista covered with old wooden shutters. The common sound of the space is nostalgia and old objects and images recalling the subsidy period.

Inside the apartments have cleared the rooms, creating a space throughout from outside. The walls are painted with yellow color, creating patchy ceiling tiles to create an old look.

Immersed in memories of subsidy period with Hanoi's coffee shop
Photo: Vn Express.
Immersed in memories of subsidy period with Hanoi's coffee shop
The space is lit by yellow lights. Photo: Vn Express.
Immersed in memories of subsidy period with Hanoi's coffee shop
Curved arm salon set is a familiar image to many families in the 80s of the last century. Photo: Vn Express.

Besides, many decorations reminiscent of memories such as peacock blanket covers, black and white TV, radio, thermos, desk fans. Small peach branches and chung cake, the pair of couplets evokes the traditional Tet atmosphere.The space is lit by yellow lights. The innermost space is arranged like a living room of a family living in subsidy period, with a cupboard, a wooden salon set.

Immersed in memories of subsidy period with Hanoi's coffee shop
The corner shows “Miss Thao Tailor” with an antique iron and a Soviet sewing machine. Photo: Vn Express.
Immersed in memories of subsidy period with Hanoi's coffee shop
A space with a pressed wall – a material commonly used as a partition in old collective living quarter.
Photo: Vn Express.

The curvy hand salon set is a familiar image to many families in the 80’s of the last century. On the wall there is a painting of a tailor shop with familiar services.

The next room is a somewhat “indented” space with a pressed wall – a material commonly used as a partition in old collective living quarter. Objects such as helmets, leaf hats, water balloons, elephant ear fans, and vinyl record players add old colors to the space.

Immersed in memories of subsidy period with Hanoi's coffee shop
Images of famous music bands, which are familiar with the 1960, 1970 generations. Photo: Vn Express.
Immersed in memories of subsidy period with Hanoi's coffee shop
There are many hilarious phrases on the walls of the coffee shop. Photo: Vn Express.

The coffee shop attracts many young and old visitors who love nostalgic space. The menu of the coffee shop has a variety of drinks from coffee, tea, smoothies, fruits… . Besides, there are dishes with unique names such as Thi No porridge, Mrs. Dau rice, Ba Kien rice … Coffee prices vary from 25,000 VND ($1.07) per cup. It opens daily from 7:00 to 22:30.

Immersed in memories of subsidy period with Hanoi's coffee shop
The coffee shop attracts young and old visitors who love nostalgic space. Photo: Vn Express.