Hanoi Tourism Ao Dai Festival 2023 aims to further develop the tourism sector in Hanoi, promote the recovery of other industries, and develop the country’s traditional cultural values.

The event is expected to honor the nation’s traditional long dress (Ao Dai) and create opportunities for cooperation and development between Hanoi’s tourism businesses and fashion designers.

According to the schedule, the opening ceremony will be broadcast live on Hanoi Radio and Television on the evening of October 27 at the Ba Kieu Temple Flower Garden area.

A range of unique cultural and artistic activities will be held during the event, including an art music night themed “Colors of Hanoi” on October 28, a photo exhibition and exhibition space for Ao Dai collections, an Ao Dai parade of Hanoi Women’s Union, and a forum on orientations and development of Ao Dai in the community and strengthening tourism connectivity.

The occasion is anticipated to attract a large number of residents, along with both domestic and international tourists.