The opening art programme features a combination of music, light, and Ao Dai performances by designers from across Vietnam, including Lan Huong, Xuan Thu, Quang Hoa, Chula Fashion House, and Cao Minh Tien.

In his opening remarks, Nguyen Manh Quyen, vice chairman of the Hanoi municipal People’s Committee, said Ao Dai, the nation’s traditional long dress, is considered a unique tourism product which serves to connect tourism of Hanoi to northern, central, and southern regions.

Hanoi authorities are anticipated to strengthen cooperation with authorities of both Hue and Ho Chi Minh City as they seek to develop Ao Dai as part of the country’s tourism brand, he noted.

Meanwhile, Deputy Minister of Culture, Sports and Tourism Doan Van Viet hoped that the festival would help contribute to promoting images of Vietnamese landscapes, culture, and people to international friends coming to Vietnam and elsewhere around the world.

A wide range of activities are scheduled to take place during the three-day event, including a music gala aimed at honouring the traditional dress, an exhibition displaying numerous Ao Dai brands by designers across the country, and tourism products put forward by various travel agencies and airlines.

In addition, an Ao Dai fashion show and a design contest will also be held.