The cultural extravaganza had been delayed from April due to fears surrounding the novel coronavirus. The new date of August now offers a chance to promote the country as both a safe and friendly destination to the world.

Running the theme “Cultural Heritage with Integration and Development; Hue: Always Something New to Discover”, the festival will continue to bring fresh experiences to visitors through culture, history, and arts.

An artistic programme held at Ngo Mon (Noon Gate) Square will kick off the occasion at 8pm on August 28 with the aim of honouring the traditional and contemporary cultural values of the central province of Thua Thien-Hue.

Moreover, a street carnival will be held on the main streets in Hue every day from 4:30pm between August 29 and September 2. Simultaneously Thuong Bac Park will be hosting a cuisine festival which will serve guests an array of famous local dishes.  

One of the highlights of the festival will be a music concert titled “Hue is my lover, my dream” scheduled to take place at Ngo Mon Square at 8pm on August 30. The show will tell a story about Hue through treasured pieces of music composed by the late, great, music composer Trinh Cong Son.

Another arts programme will take place during the occasion, including a special electronic music festival at Tu Do (Freedom) Stadium at 8:30pm on September 1.

A closing ceremony involving an Ao Dai fashion show is set for 8pm on September 2 at Ngo Mon Square.

In addition, community cultural and sporting activities will be organised both before and after the Hue Festival. An Ao Dai festival, a kite flying contest, a beer festival, a boat race, a marathon competition, and a fine arts exhibition are all expected to excite local people and tourists to the festival.