On Sunday night, bustling trade centers like Van Hanh Mall in District 10, as well as Takashimaya and Diamond Plaza in District 1, were filled with shoppers.

The festive atmosphere attracted large crowds who were eager to shop, take photos, and immerse themselves in the holiday spirit.

Many traders were hopeful that the decorations would enhance their sales, especially with the increased number of visitors during weekends.

In addition to running promotional campaigns, several brands have embellished their spaces with Christmas ornaments to entice consumers.

Visitors crowd the front of Diamond Plaza in District 1, Ho Chi Minh City at dusk on December 10, 2023. Photo: Nhat Xuan / Tuoi Tre

Last weekend, Mai Anh, a 24-year-old resident of District 5, Ho Chi Minh City, and her friends visited Diamond Plaza in District 1. They took Christmas-themed photos and planned this outing earlier in the week.

After their photo session, they went to Vincom Dong Khoi, another shopping center in District 1, to watch a movie, dine out, and purchase Christmas gifts for their loved ones.

Meanwhile, Ha My, a 25-year-old resident of Go Vap District, Ho Chi Minh City, was amazed by the crowds at the trade center. She and her friends decided to skip the Christmas photo session and explored the mall instead, enticed by the enticing promotions.

The Takashimaya mall in District 1, Ho Chi Minh City is crowded with visitors on the weekend. Photo: Nhat Xuan / Tuoi Tre

Many Ho Chi Minh City residents celebrate Christmas early. Photo: Nhat Xuan / Tuoi Tre

Many brands launch promotion programs to boost sales during the year-end period. Photo: Nhat Xuan / Tuoi Tre

A cosmetics store attracts many visitors thanks to its cute products. Photo: Nhat Xuan / Tuoi Tre