The exhibition, created by the Van Gogh Museum in the Netherlands with input from renowned museums worldwide, not only offers an artistic experience but also provides participants with unique souvenirs and a luxurious European-Asian cuisine. Spanning over 390 square meters, the Van Gogh Immersive 720 features a 720-degree visual display that brings the painter’s masterpieces to life from every angle within its unique cylindrical space. With advanced technologies such as 3D Mapping, Cylinder LED 360, Laser Mapping, and Art Lighting Programming, the exhibition is a must-visit destination for both domestic and international tourists, contributing to the promotion of the southern metropolis’ culture, tourism, and economic growth. Since its public debut in December 2023, the Van Gogh Art Lighting Experience has already welcomed over 75,000 visitors, especially on weekends.