Bringing Vietnamese Coffee to an International Audience Through Cafe Shows

Vietnam has seen an increase in its global standing, due in part to its renowned coffee production and coffee-drinking culture.

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Held in Ho Chi Minh City from August 23-25, Cafe Show 2023 was attended by over 1,500 leading professionals from across the country.

The event featured a variety of activities, including seminars, workshops, and exhibitions. Industry experts discussed the latest trends in mixology and how to create innovative recipes for drinks. With its focus on the development of the beverage industry, Cafe Show 2023 also showcased the latest products and services from the renowned beverage companies.

Attendees were also given the opportunity to sample and purchase products from the exhibitors. Furthermore, the event featured several competitions, including the “Best Mixologist of Vietnam” and the “Best Cocktail Bar of Vietnam.” All in all, Cafe Show 2023 was an event that showcased the best of the beverage industry in Vietnam and provided a platform for the exchange of innovative ideas and inspiration.

Vietnam Int’l Cafe Show 2023 (Cafe Show 2023) was a resounding success, achieving its mission of revolutionizing mixology and taking Vietnam’s beverage industry to new heights. From August 23-25, the event drew in over 1,500 leading professionals from across the country, all eager to attend seminars, workshops and exhibitions. Industry experts discussed the latest trends in mixology and how to create innovative recipes for drinks.

Cafe Show 2023 also provided a platform to showcase the products and services of renowned beverage companies. Attendees had the chance to sample and purchase products from the exhibitors, as well as take part in competitions like the “Best Mixologist of Vietnam” and the “Best Cocktail Bar of Vietnam.” Overall, Cafe Show 2023 was an inspiring event that celebrated the best of the beverage industry in Vietnam and encouraged the exchange of innovative ideas.

The 8th annual Cafe Show event is being held in Ho Chi Minh City, Vietnam, as part of the Cafe Show series, which has been organized in Seoul, Shanghai, and Paris. Attendees will enjoy an array of activities, such as tasting coffee from around the world, learning about different brewing techniques, and networking with industry professionals. This is a great opportunity for coffee-lovers to expand their knowledge and forge new relationships. Don’t miss out on this exciting event!

Cafe Show connects the global coffee community by forging new alliances and strengthening existing ones. It offers businesses a chance to grow and expand their opportunities, generate insightful data, and set trends in the industry. By doing so, Cafe Show helps to create a stronger and more innovative coffee community.

The event brought together around 400 domestic and international participants, including notable brands such as Trung Nguyen, Simexco, Intimex, An Thai, Tin Nghia, and Vinh Hiep. It featured coffee, other beverages, and desserts.

Cafe Show has left an indelible mark on attendees with its expansive selection of booths showcasing coffee and food & beverage-related products and services. From the latest brewing techniques to the best-tasting food offerings, Cafe Show has something for everyone. With its diverse range of exhibitors, it’s no wonder that attendees come away from the event feeling inspired and energized. So, whether one is a coffee connoisseur, a foodie, or simply looking for new products and services to enhance their business, Cafe Show is the place to be.

During the three-day exhibition, which began on April 13th, tens of thousands of visitors had the chance to explore fresh, unique, and superior-quality products from local and international manufacturers and distributors. Additionally, thrilling activities also drew a sizeable crowd of participants.

Café Show has become a major event for the entire F&B sector in Vietnam and the coffee industry, providing an opportunity for producers, distributors, and customers to meet, learn, and explore the latest market trends.

The event featured two exclusive competitions in Vietnam sanctioned by the World Coffee Events (WCE): the Vietnam National Barista Championship (VNBC) and the Vietnam National Latte Art Championship (VNLC). These contests are designed to find the best baristas, whose passion and expertise can be used to represent Vietnam abroad. The winner of the VNBC 2023 competition will have the opportunity to compete at the World Coffee Championship 2024.

Vietnam’s coffee industry and culture is renowned across the globe for its unique flavor and aroma. It has become an integral part of the country’s identity, with a vibrant coffee culture that has evolved over centuries. From traditional methods of production and preparation to modern roasting techniques, Vietnam’s coffee is renowned for its distinctive flavor, aroma, and body. Coffee is grown in the highland regions of the country, where the warm climate and deep, rich soil provide the perfect conditions for cultivating the crop. The beans are then carefully roasted and blended to create a unique flavor.

In Vietnam, coffee is an important part of the daily routine and a cornerstone of social gatherings. Drinking coffee is a social activity, a way of coming together, and it’s an important part of the country’s traditional hospitality. Coffee is often served with sweetened condensed milk and ice, and it is often accompanied by a variety of snacks.

Vietnam’s coffee industry has grown significantly over the past few decades, with the country now producing some of the world’s finest coffee. The country has a long history of coffee production and is home to some of the most established and successful coffee brands. In recent years, Vietnam has become an important player in the global coffee market, as its beans are increasingly being used in specialty coffees around the world. As the country’s coffee industry continues to grow, so too does its vibrant coffee culture.

Vietnam’s coffee industry has been flourishing, further cementing its position in the world rankings. It has risen to become the second-largest producer and exporter of coffee globally. What’s more, the market is projected to experience a compound annual growth rate (CAGR) of 8.07% over the next five years.

Vietnam has the potential to become the world’s leading producer of instant coffee due to its plentiful supply of Robusta coffee, the main raw material used in its production. Leading coffee producers in the country are taking advantage of this competitive advantage, and are increasing their market share by setting up new roasting and instant coffee manufacturing facilities.

Notably, Vietnam has developed an extensive coffee culture. There has been a significant rise in the number of coffee shops in big cities such as Ho Chi Minh City and Hanoi, largely due to the fact that young people are increasingly willing to invest in premium coffee. Additionally, the influence of Western culture on Vietnamese society has also played a part in this development. As more and more foreign visitors and residents come to Vietnam, they are bringing with them their love for coffee.

Vietnam is one of the world’s largest producers of Arabica coffee beans, and its production of robusta beans is also on the rise. The country’s coffee industry has seen significant growth in recent years, driven by the increased demand from its expanding middle class and the rising popularity of specialty coffee shops. Consumers are increasingly seeking out new and interesting flavors, which has led to an increase in the variety of coffees available in the market. This has also helped to boost the production of Arabica beans, as well as robusta beans. The government has taken steps to support the industry, including providing incentives for farmers to grow more coffee, offering tax breaks on coffee imports and exports, and improving infrastructure in the coffee-producing regions. As a result, the country’s coffee industry has experienced a surge in growth and is now one of the largest in the world.

The rise of the Vietnamese coffee culture, coupled with the growth of the middle class, has had an undeniable impact on the expansion of the country’s coffee industry. Specialty coffee shops have become increasingly popular, and instant and packaged coffees have been marketed towards the middle-class population. Vietnam is one of the largest producers of Arabica coffee beans, and its production of robusta beans has also seen an increase. The country’s coffee industry has seen a significant rise in recent years, thanks to the increasing demand from its expanding middle class, as well as the growing popularity of specialty coffee shops. Consumers are increasingly seeking out new and unique flavors, which has led to an increased variety of coffee types being made available in the market. This has further helped to increase the production of both Arabica beans and robusta beans. The government has taken several initiatives to further support the industry, such as offering incentives to farmers to grow more coffee, providing tax breaks on coffee imports and exports, and improving infrastructure in the coffee-producing regions. As a result of these efforts, the Vietnamese coffee industry has experienced an unprecedented surge in growth and is now one of the largest in the world.

Longer workdays and increasingly busy schedules are likely to increase consumer appreciation for the convenience of instant coffee mixes, resulting in more people switching from freshly ground coffee or traditional instant coffee. This shift should further boost the product category’s popularity and demand.

 Vietnam Int’l Cafe Show 2023 (Cafe Show 2023) takes place in Ho Chi Minh City, Vietnam on April 13-15. Photo: Tuyet Nguyen/Mekong Environment Forum (MEF)
 The show in Vietnam is part of the Cafe Show series organized in Seoul, Shanghai, and Paris. Photo: Tuyet Nguyen/MEF
 The event aims to honor Vietnamese coffee and make business connections. Photo: Tuyet Nguyen/MEF   
 Almost all leading Vietnamese brands found at the event. Photo: Tuyet Nguyen/MEF 
 A recognizable brand with a variety of products. Photo: Tuyet Nguyen/MEF
  The event features more than just coffee. Photo: Tuyet Nguyen/MEF
 A brand from Australia. Photo: Tuyet Nguyen/MEF
 Another foreign brand to offer products for mixology. Photo: Tuyet Nguyen/MEF 
 Cafe Show is also a place for business matchmaking. Photo: Tuyet Nguyen/MEF
  Visitors have chance to explore various kinds. Photo: Tuyet Nguyen/MEF
Different kinds on display. Photo: Tuyet Nguyen/MEF
 A brand from the Central Highlands, Vietnam, which is the world’s coffee hub. Photo: Tuyet Nguyen/MEF
 Syrup and puree in addition to coffee. Photo: Tuyet Nguyen/MEF 
 Time to enjoy cups of the world’s finest coffee. Photo: Tuyet Nguyen/MEF